Senior Technical Product Marketing Manager, AI Agent

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu , founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

About the role:

Cresta is hiring a Senior Technical Product Marketing Manager to own how developers, engineers, and technical executives evaluate and implement our AI Agent platform. You will own positioning and go-to-market for the technical layer of the platform, including Conductor, our agent for building agents, the Cresta CLI, APIs, and integrations, launching new innovations at a pace that other companies can’t match. If you are the kind of product marketer who runs your own demos, can hold your own with an engineer on evals and guardrails, and can turn that fluency into compelling, differentiated storytelling that can win over a CTO, this is the opportunity for you.

Responsibilities:

Own positioning, messaging, and go-to-market strategy for the technical layer of the Cresta AI Agent platform

Develop the technical buyer narrative and pitch for CIO, CTO, VP Engineering, developers, and digital transformation personas, grounded in primary research

Enable sales and solutions teams to multi-thread into technical buyers in new and existing accounts through training, plays, discovery, objection handling, and demos

Lead technical AI Agent product launches end to end, from narrative design and asset creation through field enablement, measurement, and iteration

Create compelling, differentiated technical content that generates demand and moves deals forward across a variety of mediums (e.g. guides, blog posts, pitch decks, videos, benchmarks, customer stories, and more)

Collaborate with Product, Engineering, and Partnerships to deliver new products, training, events, and community programs to technical audiences

Serve as an external evangelist through webinars, hackathons, and content that the audience actually wants to read

Partner with Product and Engineering to bring market, competitive, and customer signal into roadmap prioritization

Track the competitive landscape closely and sharpen how we differentiate against agent-native competitors

Qualifications:

5+ years of product marketing or solutions marketing experience, including time spent marketing to technical buyers, developers, or engineers

Demonstrated technical fluency: deep understanding of AI agents, comfortable demoing new features, and able to objection-handle technical topics (e.g. evals, context windows, guardrails)

Proven track record owning positioning and messaging for a platform, API, or developer-facing product

Experience leading complex, cross-functional launches from strategy through execution

Exceptional writing and presentation skills, with the range to hold a room of engineers and a room of executives

Strong research and analytical instincts, and the judgment to turn customer and competitive input into a clear point of view

Ability to run several priorities at once and apply the right level of effort to each

Comfort operating with ambiguity and speed, and a bias toward building rather than waiting for a brief