Riverside Insights
Product Marketing Manager, Behavioral Mental Health
Remote role where the employee must remain based in a particular country.
United States only
Employer listed it 3 days ago · Found 54m ago
First listed 3 days ago and still open.
Salary
$100,000 to $110,000
Location
United States only
Timezone
US East
Contract
Full-time
Experience
Mid
Category
Marketing
Stated by the employer in the job description
Remote flexibility
Work from home
This is a remote role, but the employee must be based in United States. It is work from home rather than work from anywhere.
What the employer says
- Source listing states candidate location: "United States, Remote"
What Nomaders makes of it
- Residency required in United States
- Payroll and tax are likely handled in that country only
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
As our Product Marketing Manager, BMH, you will drive market adoption and financial growth by transforming deep customer and market insight into compelling product marketing strategy. This role owns positioning, messaging, and go-to-market strategy for Riverside's Behavioral & Mental Health (BMH) solutions to strengthen customer engagement and drive customer success.
In this role you will get to:
Develop positioning and sales enablement materials to support the sales team in achieving the revenue growth goal.
Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities.
Create and deliver a comprehensive suite of sales enablement tools (e.g., pitch decks, one-pagers).
Collect Voice of the Customer (VOC) insights from key accounts to inform and validate messaging strategies.
Craft and regularly update compelling messaging and positioning strategies in line with market demands.
Develop and execute customer engagement and retention strategies to reduce churn.
Partner with campaign marketing to enhance customer communications and engagement campaigns.
Work with product managers to develop go-to-market strategies for new product launches and feature launches.
Build strategic campaign messaging and assets to drive a year-over-year increase in marketing-qualified leads (MQLs).
Develop positioning, messaging, and thought leadership strategies for Multi-lingual Learners (ML).
Develop positioning, messaging, and thought leadership strategies for Riverside’s Behavioral & Mental Health (BMH) portfolio, including DESSA.
Requirements
Must-Have Qualifications
Bachelor’s degree or equivalent experience.
3+ years’ experience in product marketing, including at least 1+ year within the K-12 Education market.
Proven ability to synthesize market research into cross-team, actionable insights.
Experience coordinating and communicating between multiple stakeholders at varying levels of an organization.
Exceptional writing skills, including attention to detail in grammar, punctuation, phrasing, and structure.
Experience in the K-12 education field, with a focus on crafting resonant messaging for key buyer personas.
Preferred Qualifications
Experience with Assessments strongly preferred.
Experience with behavioral, social-emotional, or mental health (BMH) assessments (e.g., DESSA) strongly preferred
Requirements
- ·Must-Have Qualifications
- ·Bachelor’s degree or equivalent experience.
- ·3+ years’ experience in product marketing, including at least 1+ year within the K-12 Education market.
- ·Proven ability to synthesize market research into cross-team, actionable insights.
- ·Experience coordinating and communicating between multiple stakeholders at varying levels of an organization.
Benefits
- ·Why Join Our Team?
- ·Medical, Dental, and Vision plans
- ·Company paid basic life and AD&D insurance
- ·Company paid long-term disability
- ·Paid Parental Leave
How to apply
- 1Check the flexibility label above, work from home, matches where you plan to live and work.
- 2Tailor your CV to the role at Riverside Insights, mentioning your remote working experience and working hours (US East).
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 55m ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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