ServiceNow

Sr Manager, Product Marketing - CRM

Work from home

Remote role where the employee must remain based in a particular country.

United States only

From the listing details: Source listing states candidate location: "Boston, Massachusetts, United States, Boston, Massachusetts, us, Remote"

Employer listed it 10 days ago · Added 10 days ago

First listed 10 days ago and still open.

Salary

Not stated

Location

United States only

Timezone

US East

Contract

Full-time

Experience

Senior

What the advert says

Quoted word for word from the employer's advert. Where it says nothing, we say so.

Working hours: Not mentioned in the advert
Where you can work from: Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location.
Contract: Not mentioned in the advert
Experience asked for: 6+ years of experience in product marketing, sales enablement, GTM strategy, demand gen, or a combination 
Pay: Not mentioned in the advert

Remote flexibility

Work from home

This is a remote role, but the employee must be based in United States. It is work from home rather than work from anywhere.

What the employer says

Source listing states candidate location: "Boston, Massachusetts, United States, Boston, Massachusetts, us, Remote"

What Nomaders makes of it

Residency required in United States
Payroll and tax are likely handled in that country only

The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.

Before you apply

Questions worth asking: Nomaders interpretation

No pay is stated. Ask for the salary range before investing time in interviews.
The advert does not say whether this is employment or a contractor arrangement. Ask, as it affects tax and benefits.

Produced automatically from this advert's text; not reviewed by a person. The employer's own page is the final word.

About the role

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

What You'll Do 

This role is on Service CRM team with responsibilities including: 

GTM Activation 

Partner with Sales, Demand Gen, and Field Marketing to make sure messaging actually travels — not just to decks, but to deals 

Build launch plans and run them. Own the milestones, drive the cross-functional coordination, close out the execution 

Identify gaps in how the field positions Service CRM and build the content and programs to close them 

Sales Enablement 

Create the tools sellers use every day — pitch decks, talk tracks, battle cards, discovery frameworks, competitive objection handlers 

Run enablement sessions that actually stick — live training, recorded content, whatever format gets adoption 

Work closely with sales leadership and frontline reps to understand what's working in market and what's not 

Competitive Intelligence 

Know how ServiceNow stacks up against the competition and the broader field across customer service and field service — and build content that arms sellers to win 

Track market moves, synthesize what matters, and get it in front of the right people quickly 

Content & Programs 

Build assets across the full funnel — thought leadership, event programs, customer stories, analyst materials 

Prioritize ruthlessly. You'll have a lot on your plate; knowing what to say no to is as important as knowing what to build 

Messaging & Positioning 

Build the narrative for how ServiceNow wins— from value proposition to competitive frame to category definition 

Translate product capabilities into customer-facing messaging that lands with customer service and CX leaders, field service and operations executives, and the sellers who take it to market 

Keep the message current as the product and competitive landscape evolve — this isn't a set-it-and-forget-it job 

What We're Looking For 

Requirements

·6+ years of experience in product marketing, sales enablement, GTM strategy, demand gen, or a combination 
·Proven track record of building and activating GTM programs that drove measurable outcomes (pipeline, win rate, field adoption — any of these) 
·Experience working in or closely alongside enterprise sales organizations 
·Strong written communication — this role requires a lot of it and it needs to be good 
·Comfortable presenting to and working with senior stakeholders, including sales leadership and executives

Benefits

No benefits package published with this listing. Ask about it at first interview.

How to apply

1Check the flexibility label above, work from home, matches where you plan to live and work.
2Tailor your CV to the role at ServiceNow, mentioning your remote working experience and working hours (US East).
3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.

Found 11d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.

Listing sourced from Company boards.