Organic Search Manager

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Kapitus is seeking a strategic, analytical, and collaborative Organic Search Manager to join our Brand Marketing team to support the development and execution of our organic search strategy across traditional search engines and AI-powered search experiences. This individual will collaborate closely with the Director of Brand Marketing and cross-functional stakeholders to improve the organic visibility and discoverability, performance, and authority of Kapitus' digital content to help drive qualified traffic, increase brand awareness, and support long-term business growth. The ideal candidate is equal parts strategist and practitioner, having the ability to think critically about the future of search while also rolling up their sleeves to analyze data, identify opportunities, create actionable recommendations, and drive execution. What you will do:

Organic Search Strategy & Planning • Assist in the development and execution of comprehensive SEO and AI Search Optimization (AISO/GEO) strategies that support business growth and brand objectives. • Conduct keyword, prompt, topic, competitor, and search intent research to identify opportunities across the customer journey. • Assist in building and maintaining organic search roadmaps aligned with company goals and content priorities. • Identify emerging search trends, algorithm updates, AI search developments, and opportunities to improve organic performance. • Monitor competitive search landscapes and recommend strategic initiatives to increase market visibility and share of voice. AI Search Optimization (AISO/GEO) • Monitor Kapitus' visibility across AI-powered search and answer platforms, including ChatGPT, Gemini, Perplexity, Claude, and emerging search experiences. • Evaluate how AI platforms represent the Kapitus brand, products, and expertise. • Identify opportunities to improve citation frequency, content discoverability, entity recognition, and brand visibility within AI-generated responses. • Develop recommendations to improve inclusion in AI-powered search experiences. • Research emerging AI search optimization methodologies and recommend testing opportunities. • Monitor competitor visibility and share-of-voice across AI search platforms.

Content Strategy & Search Optimization • Assist in the development of SEO- and AISO-driven content strategies that support brand awareness, lead generation, customer education, and thought leadership initiatives. • Create detailed content briefs, outlines, optimization recommendations, and content refresh plans for writers and subject matter experts. • Conduct content gap analyses and identify opportunities to expand topical authority. • Support the development of topic ecosystems, thought leadership content, research reports, digital PR initiatives, videos, tools, and other content assets designed to improve organic visibility and authority. • Ensure content follows SEO, AISO, schema, E-E-A-T, and content quality best practices. • Develop recommendations for internal linking, content consolidation, content refreshes, and content performance improvements.

Technical SEO & Website Optimization • Conduct ongoing technical SEO audits and website health assessments. • Partner with appropriate stakeholders to ensure recommendations are implemented effectively. • Monitor website health and proactively identify issues impacting search performance. Analytics, Reporting & Insights • Build recurring reports that translate data into actionable business insights. • Analyze content and search performance to identify opportunities for optimization and growth. • Monitor algorithm updates and assess potential impacts on website performance.

Brand Marketing Collaboration • Serve as the organic search subject matter expert within the Brand Marketing team. • Work closely with the Director of Brand Marketing to integrate SEO and AI search best practices into content, PR, website, social media, and campaign initiatives. • Support digital PR, research, and authority-building programs that contribute to search visibility and brand credibility. • Collaborate with internal stakeholders and external partners to align organic search initiatives with broader marketing objectives. • Help educate team members on evolving SEO, AISO, and search marketing best practices. • Contribute to ongoing discussions around content strategy, website experience, and digital marketing performance.

What we’re looking for:

• Bachelor’s degree in Marketing or a related field; equivalent professional experience will also be considered. • 7 years of experience in search optimization. • Experience with AI Search Optimization (AISO), Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or related disciplines. • Strong understanding of technical search principles and website architecture. • Experience conducting technical SEO audits and translating findings into actionable recommendations. • Understanding of structured data and schema implementation. • Familiarity with digital PR, authority-building, and thought leadership programs. • Experience developing search-driven content strategies and detailed content briefs. • Experience working with search tools and platforms including, but not limited to: SEMRush, Ahrefs, Screaming Frog, GA 4 • Strong analytical, problem-solving, and organizational skills. • Experience working cross-functionally with content, web development, marketing, and agency partners. • Excellent communication and presentation skills. • Ability to manage multiple projects and priorities in a fast-paced environment.

Kapitus Total Rewards Package Includes: • Competitive Base Salary Range of $62,800 to $100,800 Kapitus is providing this as a good faith salary range to comply with applicable law. The applicant’s final salary will depend on a number of factors including the applicant’s geographic location, skills, and experience • Annual Incentive Compensation Eligibility – Up to 10% annually

Health Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families. Additional perks through UHC include: Sweat Equity, free subscription to the Calm App, UHC rewards, Real Appeal, and Quit For Life.

Flexible Spending Account: Set aside pre-tax dollars from your paycheck to pay for qualified out-of-pocket medical, dental, vision, pharmacy or dependent care expenses.

Lifestyle Spending Account: Employer sponsored post-tax benefits that allow reimbursement for expenses related to physical, mental and financial well-being.

100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.

Voluntary Insurance: Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events.

Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones.

Commuter Benefits: We offer pre-tax benefits on parking and commuter expenses to cover travel to and from work.

LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include:

Pet and car insurance discounts.

Financial services such as LegalShield.

Relaxation and stress management tools.

Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.

Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events. Managed through our LSA plan, Kapitus Academy.