Hinge Health
More roles at Hinge HealthProduct Marketing Manager, New Verticals
Part remote, part office, you need to live within commuting distance of a named location.
Hybrid · San Francisco-HQ
Employer listed it 4 weeks ago · Added 4 weeks ago
Been open since 4 weeks ago, still being checked, but it has been live a while.
Salary
$136k to $204k per year
Location
Hybrid · San Francisco-HQ
Timezone
Not stated
Contract
Full-time
Experience
Mid
Category
Marketing
Published by the employer
What the advert says
Quoted word for word from the employer's advert. Where it says nothing, we say so.
- Working hours
- Not mentioned in the advert
- Where you can work from
At Hinge Health, we’re using technology to scale and automate the delivery of healthcare, starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide.
- Contract
- Not mentioned in the advert
- Experience asked for
- Not mentioned in the advert
- Pay
- Not mentioned in the advert
Remote flexibility
Hybrid
This role is only partly remote, the employer expects time in the office around San Francisco-HQ, Hybrid, so you need to live within commuting distance.
What the employer says
- Source listing states candidate location: "San Francisco-HQ, Hybrid"
- Listing mentions "Hybrid"
What Nomaders makes of it
- Not suitable if you plan to move between countries
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
Before you apply
Questions worth asking: Nomaders interpretation
- This role involves office time, but the advert does not say how often. Ask how many days a week are expected on site.
- The advert does not say whether this is employment or a contractor arrangement. Ask, as it affects tax and benefits.
Produced automatically from this advert's text; not reviewed by a person. The employer's own page is the final word.
About the role
The Opportunity
Help expand Hinge Health access by turning complex products into clear stories, successful launches, and meaningful client adoption. As Product Marketing Manager, New Verticals, you will lead product marketing for new expansions. You will partner closely with Health Services to support health-plan approvals and with Client Success to help clients understand and adopt new offerings.
Reporting to the Director of Product Marketing, Digital Care, you will own GTM strategy and execution, from positioning and launch planning to building slides, writing messaging, and leading live enablement. Your work will help establish Hinge Health as a market leader in new verticals.
What You’ll Accomplish
In your first three months:
Build expertise in current new verticals solutions, including its strengths, differentiators, and messaging within your first 30 days.
Create and improve slides, messaging, FAQs, and objection-handling resources that support health-plan approvals and client conversations.
Lead enablement sessions within your first 60 days and develop a reliable approach to answering questions and maintaining useful resources.
In your first six months:
Independently own the product marketing work supporting New verticals expansion, prioritizing approval needs with Health Services and delivering the assets partners need to move decisions forward.
Drive client readiness and adoption for new offerings through coordinated launch communications, practical resources, and live enablement.
Establish adoption measures with Client Success and use client feedback, recurring objections, and performance data to improve messaging and launch execution.
In your first year:
Help expand new verticals availability across the book of business by supporting outstanding health-plan approvals.
Drive measurable client adoption of new offerings against agreed goals, tracking adoption separately from health-plan approval coverage.
Lead go-to-market planning and execution for the product expansions, aligning positioning, audiences, launch milestones, partner readiness, and measurement with the product roadmap.
Keep cross-functional partners and leadership informed with concise updates on progress, risks, tradeoffs, and decisions needed.
Who You Are
A clear communicator: You translate complex clinical and product information into concise messaging, well-structured slides, and effective live presentations. You can recommend a course of action and answer senior stakeholders’ questions directly.
A hands-on owner: You connect business priorities to daily execution, create the assets yourself, and take accountability for commitments and results.
A Learn-it-All: You seek feedback, apply it without defensiveness, and quickly build fluency in unfamiliar products and markets.
A trusted partner: You work efficiently with Health Services, Client Success, Product, and Clinical partners, make tradeoffs explicit, and follow through.
A resourceful problem-solver: You bring urgency and sound judgment, adapt when priorities change, and keep work moving through constraints.
Basic Qualifications
Requirements
- ·Experience independently owning product positioning, go-to-market launches, or product-adoption initiatives with measurable outcomes.
- ·Demonstrated ability to create clear messaging and presentation materials and deliver live enablement for business or client-facing teams.
- ·Experience leading cross-functional work from planning through execution, influencing partners without direct authority, and improving work through feedback.
- ·Preferred Qualifications
- ·Product marketing experience in healthcare, digital health, or another complex, evidence-based category.
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, hybrid, matches where you plan to live and work.
- 2Tailor your CV to the role at Hinge Health, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 29d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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