Bnberry
Product Marketing / GTM Lead
Remote role where the employee must remain based in a particular country.
Serbia only
Employer listed it 4 weeks ago · Found 2h ago
Been open since 4 weeks ago, still being checked, but it has been live a while.
Salary
Not stated
Location
Serbia only
Work style
Async
Contract
Full-time
Experience
Lead
Category
Marketing
This employer didn't state pay. Jobs like this usually pay around $160k–$235k a year, a typical range taken from 235 lead-level marketing roles on Nomaders that do state pay. It's a guide, not an offer.
Remote flexibility
Work from home
This is a remote role, but the employee must be based in Serbia. It is work from home rather than work from anywhere.
What the employer says
- Source listing states candidate location: "Serbia, Remote"
What Nomaders makes of it
- Residency required in Serbia
- Payroll and tax are likely handled in that country only
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
About BnBerry
BnBerry is a hospitality technology company building products for hotels, property managers, and accommodation operators. We operate in a complex B2B travel-tech environment where product clarity, market validation, sales enablement, and measurable commercial impact are critical.
We are looking for a senior, hands-on Product Marketing / GTM Lead who can help us turn complex hotel-tech products into a clear go-to-market system: from ICP and positioning, through market validation and launch planning, to sales enablement, funnel metrics, pipeline quality, and revenue impact.
This is not a purely content, brand, or campaign-management role. We need someone who can own the commercial logic of product marketing, work closely with Product and Sales, and build a structured marketing engine that connects strategy with measurable outcomes.
Role overview
As Product Marketing / GTM Lead, you will be responsible for building and owning the go-to-market approach for BnBerry’s products, with a strong focus on B2B SaaS, hotel technology, and new product launches.
You will work directly with leadership, Product, and Sales to define who we sell to, why our products matter, how we position them, how we validate demand, and how we measure whether marketing is creating real business value.
The ideal candidate has strong experience in B2B SaaS product marketing, has owned launches for complex or technical products, is highly data-driven, and can clearly connect marketing activity to pipeline, activation, revenue, and ROI. What you will own
1. Product positioning, messaging, and ICP
Define and continuously refine ICPs, buyer personas, customer segments, pain points, and decision drivers.
Translate complex hotel-tech and SaaS product capabilities into clear, commercially relevant positioning.
Build messaging frameworks that explain:
who the product is for;
what business problem it solves;
why BnBerry is different;
why customers should act now.
Own the positioning-to-content bridge: website copy, landing pages, sales narratives, product one-pagers, demo messaging, and campaign angles.
Ensure messaging is based on customer insight, market validation, competitor analysis, and commercial priorities — not only internal assumptions.
2. Go-to-market strategy and launch ownership
Build structured GTM plans for new products, features, and market initiatives.
Define clear launch stages, including discovery, validation, beta/early access, launch, post-launch optimization, and scale.
Create launch plans with concrete goals, timelines, owners, channels, success metrics, and decision points.
Lead market validation before and during launch, including customer interviews, competitor research, use-case testing, message testing, and feedback loops.
Work with Product to connect product roadmap decisions with market needs and commercial opportunity.
Requirements
- ·Must-have experience
- ·7+ years of marketing experience, with strong exposure to B2B SaaS, product marketing, GTM, or growth.
- ·Proven ownership of product launches or GTM initiatives for complex, technical, SaaS, AI, travel-tech, hospitality-tech, or similar products.
- ·Strong understanding of product marketing fundamentals: ICP, positioning, messaging, segmentation, launch planning, sales enablement, and market validation.
- ·Demonstrated ability to connect marketing work to measurable business outcomes.
Benefits
- ·Fully remote, async-friendly team
- ·High ownership and autonomy from day one
- ·Competitive compensation + performance incentives
How to apply
- 1Check the flexibility label above, work from home, matches where you plan to live and work.
- 2Tailor your CV to the role at Bnberry, mentioning your remote working experience and working hours (Async).
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 2h ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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