Growth & Marketing Manager

As a leading online store in the world of spirituality, Mindful Souls has become the go-to for all things crystals and personal growth. Our mission? To demystify the world of mindfulness, making it accessible and easy-to-understand for everyone.

At the heart of our offerings is the viral Mindful Subscription Box - adored by more than 43,000 customers worldwide ! Our boxes are all about intention and care, featuring only 100% natural crystals and ethically sourced items. That’s why we're the first pick for gemstone and mindfulness lovers who value authenticity and expert curation.

With a fully remote environment, our team is made up of 55 professionals spread across the world. On top of our shared passion for e-commerce projects that truly matter, we prioritize flexibility, autonomy, and creativity. We're lifelong learners, problem-solvers, and, above all, great team players.

And here's the exciting part: we want our efforts to be better synergised and see the big picture of how our business is doing! Currently we are on the lookout for a Sales and Acquisition Manager. You will be given an opportunity to collaborate closely with our Head of Business and supervise the team of digital marketing professionals.

In this role, your responsibilities will include:

Strategic Planning and Execution - Develop and execute growth strategies with teams to increase subscriber acquisition, retention, and revenue.

Growth Opportunities - Analyse market trends, customer behavior, and competitor strategies to identify growth opportunities and launch new initiatives – Quizzes/ listicles etc.

Conversion - Collaborate with marketing teams to optimise customer acquisition costs (CAC) and improve the conversion rates.

Growth Experimentation - Innovate new approaches for driving growth, leveraging industry best practices and emerging trends.

Retention - Monitor subscriber churn rates and implement initiatives to improve customer lifetime value (CLTV).

Adoption of data-Driven Insights - Use analytics tools to track KPIs like Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), and churn rates.

Cross-Functional Collaboration - Work closely with the following teams to align subscription strategies with business goals:

CRO and Tech team to ensure seamless user experiences across all subscription touchpoints.

Media Buying team to help in scaling subscriptions effectively while optimizing costs.

Email team to design and implement campaigns across to drive subscription sign-ups, optimise campaigns for lead nurturing, onboarding, and upselling.

Must-haves:

Minimum 3-5 years of experience working in the e-commerce brand or online store, preferably in a role responsible for a growth strategy and improving business performance.

Successful track record in increasing the company's revenue, CLTV, AOV and other metrics.

Documented experience in leading a small Growth or Sales Team.

Deep understanding of D2C sales business.

Practical knowledge of the US market and efficient online selling strategies for this region.

Ability to lead by example and take initiative in driving operations forward.

Strong knowledge of GA4 and Shopify platform. Proven skills to perform data analysis.

Good understanding of media buying, email marketing and CRO.