Senior Product Marketing Manager | Sweden | Remote

Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards and designed for interoperability across any stack, Grafana Cloud brings AI to observability and observability to AI, giving teams (and their agents) unified visibility so they can see, understand, and act on all their disparate data, wherever it lives, and move at the speed of their ambitions. Customers, including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce, rely on Grafana Labs. We are a 100% remote company with team members across 40+ countries, backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital. Learn more at grafana.com and follow us on LinkedIn and X .

We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.

You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity.

The Opportunity:

We’re looking for an enthusiastic, tech-forward product marketer to grow our Observability products by boldly positioning them and running campaigns to attract, convert and retain customers. As a Senior Product Marketing Manager, you will be in charge of the messaging and positioning for a broad product area. Then you’ll work closely with product managers and the marketing team to deliver campaigns, content, events, and training that help buyers buy (and sellers sell) our value.

Product Marketing lives within the Product org rather than the Marketing org at Grafana Labs, and we think differently about the job. Rather than purely executing launches or campaigns, we want PMMs to teach product managers and engineers in our org how to think about growth and demand, and to codify product marketing knowledge into AI-forward tools and processes that anyone in the organization can use. For example, we all contribute product information to a shared knowledge base, which we use to generate enablement materials and decks.

Grafana Labs is a fast-paced and growing organization. As such, this role requires strategic skills, an interest in teaching, and hands-on tactical execution (blogs, webinar outlines, video scripts, etc). Our team is full of people who crave impact and independence - if you are seeking a role with narrow scope where you run a defined playbook, this is not the job for you.

What You'll Be Doing:

Actively partner with and teach product managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.

Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information and more.

Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey.

Conduct market and customer research to understand pain points, competition and opportunities.

Teach go-to-market and sales teams our products’ capabilities and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects.

What Makes You a Great Fit:

4+ years of relevant experience (product marketing, solutions marketing, product management)

Experience with marketing and selling to a technical audience

A passion for open source, cloud native, and infrastructure technologies

Proven ability to take on complex projects and efficiently drive them from start to finish

Ability to clearly articulate the value of technical products to customers and sellers alike

Experience leading product or feature launches autonomously as well as part of a team

Experience working with AI tools like ChatGPT and Claude to automate messaging and workflows

Comfort working with a variety of internal and external stakeholders in complicated processes

Strong product and technical curiosity that translate to clear packaging, positioning, and messaging

Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations.