Senior Product Marketing Manager, Vertical Solutions

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu , founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

About the role: We’re looking for an exceptional Senior Product Marketing Manager, Vertical Solutions to own and scale Cresta’s positioning, messaging, and GTM strategy across a portfolio of industries, led by Travel & Hospitality and Telecommunications. This is not a single-vertical role. It’s for a solutions marketer who has worked inside a mature, multi-industry go-to-market motion and knows how to build vertical marketing as a repeatable system: one that gives each industry a sharp, credible story and scales as Cresta adds more. You’ll report to the VP of Product Marketing and play a critical role in how Cresta positions, sells, and grows across several of its most important verticals.

Responsibilities:

You’ll own the development and continuous refinement of Cresta’s positioning and messaging for Travel & Hospitality, Telecommunications, and more, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives in each

You’ll build the repeatable vertical playbook (a common framework for industry narratives, personas, use cases, proof points, and enablement) and apply it across the covered verticals, so each gets high-quality coverage and new verticals can be added efficiently

You’ll help establish Cresta as a thought leader in each covered industry, shaping the market conversation around the future of AI-powered customer experience through strategic content, industry events, analyst engagement, and customer storytelling

You’ll develop and maintain deep buyer personas for each covered vertical, advancing our internal understanding of industry-specific pain points, priorities, and decision dynamics to ensure our messaging drives relevance and confidence in deals

You’ll partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute industry-specific go-to-market strategies that accelerate pipeline and revenue growth

You’ll bring new product capabilities and innovations to market through an industry lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact

Your deep understanding of how our wins and losses vary by industry, use case, and buyer will give you a data-driven point of view to influence roadmap priorities, sharpen our positioning, and guide where Cresta deepens its vertical investment over time

You love to move fast, get your hands dirty, and solve open-ended problems, balancing strategic thinking with hands-on execution to help Cresta win across complex, high-impact industries

Qualifications:

At least 7 years of product marketing or solutions marketing experience, including meaningful time in an industry or solutions marketing role at a company with a mature, multi-vertical go-to-market motion

Demonstrated experience covering multiple industries simultaneously, including building repeatable vertical frameworks and ramping quickly on new industries

Domain knowledge and experience marketing to least one of Travel & Hospitality or Telecommunications

Experience managing cross-functional or cross-team projects

Excellent communication skills and comfortable presenting in executive-level settings

Excellent research skills and experience producing data-driven market analysis

Bachelor’s degree in Marketing, Business Administration, a related technical field, or equivalent practical experience

Preferred Qualifications:

Experience in software categories related to contact centers, customer experience, and AI Agents

Experience marketing to Home Services, Utilities, or Retail