Senior Product Manager, AI Receptionist

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen .

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most .

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come do the best work of your life at Boulevard.

Every salon, spa, and medspa deserves a front desk that never misses a call, never drops a message, and always knows what to say. Boulevard’s AI Receptionist is building that: agentic AI that handles client communication across voice and text so businesses can grow faster, operate leaner, and deliver an exceptional experience every time. As the product manager for AI Receptionist, you’ll own that vision end to end.

For a self-care business, the front-of-house experience is where client relationships are made or broken, so getting this right matters. It’s one of Boulevard’s highest-visibility bets, at a well-funded company early enough in its AI journey that you’ll genuinely shape the direction. Your work will have a direct, tangible impact on how thousands of small businesses show up for their clients.

What you’ll do here:

Set the vision, roadmap, and success criteria for the AI Receptionist suite, our answer to the modern contact center for self-care businesses.

Own how AI engages clients one-to-one across voice and text: when it handles conversations on its own, when it hands off to staff, and how that handoff feels seamless to clients and effortless for the team.

Shape how conversations stay continuous across channels, and design fallback behavior for when AI can’t resolve something.

Own the business outcomes (revenue, adoption, and retention) and define the product metrics behind them, like autonomous resolution rate, agent productivity, and CSAT.

Collaborate on pricing strategy and connect what’s happening in the product to what it means for our customers’ businesses.

Build deep fluency in how self-care businesses manage client communication today: what they trust, what they fear, and what they’d delegate in a heartbeat or never let out of human hands.

What you’ll need to thrive:

5-8 years in product management, with experience in B2B2C or both B2C and B2B environments, so you know what it means to serve a business and their end customer at the same time.

Experience shipping AI-powered products: you know how to shape how AI behaves, design for when it falls short, and earn user trust over time.

LLM fluency: enough hands-on familiarity with LLMs and prompt design to partner credibly with engineering without needing a translator.

AI-native habits in your own practice: you use tools like Claude daily, run side projects, and stay close to how the technology is evolving.

Strong voice-of-customer instincts, including building for users who are skeptical of automation and designing for trust.

Data fluency: you’re comfortable defining metrics, pulling your own analysis, and building the case for roadmap bets with evidence.

Cross-functional leadership: you’ve influenced engineering, design, and data teams without relying on authority, and kept multiple workstreams moving in parallel.

Clear communication: you can translate complex AI product decisions for business owners, cross-functional partners, and leadership alike.