Founding BDR, AI Packaging SaaS (Remote - Global)

Lavendo partners with startups and high‑growth companies to help them hire top‑tier sales, GTM, and technical talent. This role is with one of our clients; we’ll share full details about the company and interview process as we get to know you and confirm mutual fit.

About the Company

Our client is an early-stage AI software startup based in San Francisco, building a category-defining AI-powered platform for the consumer packaged goods (CPG) and packaging supply chain. They have paying customers, real revenue, and are preparing for their first institutional funding round. The team is small, technical, and operator-led.

The Mission

Replace the spreadsheets, emails, and PDFs that hold the packaging industry together with one AI-powered source of truth for packaging specs and artwork. Help brands ship products faster and suppliers respond faster — across procurement, design, and manufacturing.

The Opportunity

This is a founding sales hire — the Founding BDR for the company. You will be the first dedicated outbound seller, working directly with the founder. Your job is to fill the top of the funnel — book qualified meetings with brand, packaging, and supply chain decision-makers so the founder can run discovery and close. The competitive window is open right now: well-funded incumbents exist, but no one has won the mid-market yet. You can.

What You'll Do

Run high-volume outbound across phone, email, and LinkedIn into a curated list of CPG brands, packaging companies, and adjacent manufacturers

Book qualified discovery meetings for the founder (target: minimum 2 meetings/week after a 2-week onboarding ramp)

Own the CRM (HubSpot): clean pipeline, sequence cadences, log every call, keep data tight

Research target accounts and identify the right buyer — Creative Director, Packaging Engineer, Formulator, Procurement, Supply Chain, or Account Executive — depending on company

Iterate weekly on messaging with the founder: what objections came up, what hooks worked, what stories resonate

When given pre-built target lists, work them ruthlessly. When given a blank ICP, source your own.

Bring market signal back to the founder: what buyers care about, what they push back on, what features they ask about

What You Bring — Must-Haves

1–3+ years of B2B SaaS outbound sales experience (SDR / BDR / Founding BDR)

Demonstrated track record of cold-outbound success — you can talk in numbers about dials/day, meetings/week, conversion rates

Excellent spoken English, confident on a cold call, comfortable with US business buyers (East Coast and Central time zones)

Experience selling into non-tech, traditional industries — manufacturing, packaging, supply chain, construction, CPG, or similar "blue-collar" buyers

You can pitch an early-stage product without flinching — you know how to handle "you're too early" and "come back when you have more customers"

Fluency in modern outbound tools: HubSpot (or Salesforce), Apollo / ZoomInfo, LinkedIn Sales Nav, a sequencer (Outreach / Salesloft / Lemlist)

Willing and able to work US business hours that overlap with the East Coast (roughly 6am–2pm PT / 9am–5pm ET)

Nice-to-Haves