Marketing Operations Manager

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Job Title: Marketing Operations Manager (HubSpot)

Location | Remote

Time Zone | US Time Zones (EST–PST) | Full-Time position

Role Overview:

We are seeking a Demand Generation & Marketing Operations Manager with deep HubSpot Marketing Hub expertise and hands-on paid acquisition skills to drive qualified pipeline for a B2B technology company. This is a full-time, hands-on role. Your first focus will be owning HubSpot administration, lead lifecycle, and conversion tracking so that paid, email, and event programs are measured against sales-accepted leads and revenue, not form fills. The ideal candidate is data-driven, process-minded, and comfortable owning a marketing-sourced pipeline number.

Key Responsibilities:

Plan, launch, and manage Google Ads (Search, Performance Max, YouTube) and Meta campaigns, with LinkedIn used for account-based programs against a target account list

Own conversion tracking end to end, including UTM governance, GA4, HubSpot ad integration, and offline-conversion import to optimize toward qualified pipeline and closed-won revenue

Manage budget allocation by network and campaign against cost-per-SAL and pipeline targets, and restructure spend that does not produce qualified pipeline

Brief creative and landing pages, run structured tests, and report results weekly

Act as HubSpot Marketing Hub administrator, managing properties, lifecycle stages, lead scoring, workflows, lead routing, forms, and integrations

Define lifecycle stages jointly with sales (Lead, MQL, SAL, SQL, Opportunity) and enforce them through automation

Maintain database health, including deduplication, enrichment, suppression cleanup, and GDPR and CAN-SPAM compliance

Build HubSpot campaigns with spend items attached so attribution and ROI reporting work natively

Produce marketing-sourced and marketing-influenced pipeline and revenue reporting for leadership, reconciled against the sales pipeline

Plan and execute the email calendar, including product announcements, partner communications, webinar promotion, newsletters, and segmented, behavior-triggered nurture tracks

Monitor email deliverability and resolve root causes of bounce, spam, and unsubscribe issues

Own promotion, registration, lead capture, and follow-up for webinars and industry trade shows in partnership with sales and the SDR team

Run industry surveys and research programs that support thought-leadership content

Hand off leads to sales with clear ownership, stage, and next steps, and close the loop on conversion results

Required Qualifications:

Experience in B2B demand generation or marketing operations, including serving as the primary HubSpot Marketing Hub administrator for a company

Deep, hands-on HubSpot expertise: custom properties and objects, lifecycle design, workflows, lead scoring, lead routing, campaigns and spend items, multi-touch attribution, and custom reporting