Benevity

More roles at Benevity

Product Marketing Manager

Hybrid

Part remote, part office, you need to live within commuting distance of a named location.

Hybrid · Calgary, Alberta

Employer listed it 6 weeks ago · Added 5 weeks ago

Been open since 6 weeks ago, still being checked, but it has been live a while.

Salary

Not stated

Location

Hybrid · Calgary, Alberta

Timezone

Not stated

Contract

Full-time

Experience

Mid

What the advert says

Quoted word for word from the employer's advert. Where it says nothing, we say so.

Working hours: Not mentioned in the advert
Where you can work from: At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being.
Contract: Not mentioned in the advert
Experience asked for: Not mentioned in the advert
Pay: Not mentioned in the advert

Remote flexibility

Hybrid

This role is only partly remote, the employer expects time in the office around Calgary, Alberta, Vancouver, British Columbia, Toronto, Ontario, Hybrid, so you need to live within commuting distance.

What the employer says

Source listing states candidate location: "Calgary, Alberta, Vancouver, British Columbia, Toronto, Ontario, Hybrid"
Listing mentions "Hybrid"

What Nomaders makes of it

Not suitable if you plan to move between countries

The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.

Before you apply

Questions worth asking: Nomaders interpretation

This role involves office time, but the advert does not say how often. Ask how many days a week are expected on site.
No pay is stated. Ask for the salary range before investing time in interviews.
The advert does not say whether this is employment or a contractor arrangement. Ask, as it affects tax and benefits.

Produced automatically from this advert's text; not reviewed by a person. The employer's own page is the final word.

About the role

Meet Benevity

Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!

Are you a strategic storyteller who thrives at the intersection of product, sales and marketing? Are you already thinking about how AI is influencing all three? As a Benevity Product Marketing Manager, you will be a driving force behind how Benevity solutions are positioned, launched and brought to market. You are equally comfortable digging into market research as you are crafting a compelling narrative. The blend of analytical rigor and creative instinct is what you thrive on when translating complex product capabilities into simple, resonant, value-first messaging. You will work on both strategy and execution, partnering with Product, Pricing, Sales, Client Success, Enablement and Marketing teams to strategize, position and market our solutions to drive sales, adoption and retention.

This role is ideal for a marketer who is comfortable owning the end-to-end product launch process from supporting personas, pricing, value messaging, sales plays and launch plans, as well as managing product lifecycles through growth, maturity and sunset. If you're ready to join a collaborative, fast-moving product marketing team helping power purpose at work, we would love to hear from you!

What you will do

Go-to-Market Strategy: Lead messaging and go-to-market strategy, identifying and staying ahead of market trends and buyer and user persona evolution to maintain messaging, sales enablement and client adoption throughout product lifecycles.

Voice of Customer: Provide VoC insights to product management and sales/marketing to help inform product strategy, roadmap decisions, value messaging and sales velocity.

Positioning & Messaging: Develop and maintain persona-based value messaging, sourcing fresh market insights and proof points to help drive immediate relevancy and adoption.

Product Launch Ownership: Own the end-to-end product launch process — from market research and pricing through cross-functional launch plans to support sales win rates and drive adoption of products and enhancements.

Internal Product Advocacy: Own the internal connections, in partnership with Product and Enablement, to advise on and update the organization on key product developments, value proposition, and competitive differentiation.

Enablement Content: Develop and collaborate on content for the Sales Enablement, Digital and Client Success teams.

Cross-Functional Collaboration: Work with website, content marketing, demand generation, brand, sales and customer success teams to ensure product messaging proliferates throughout the buyer and client journey.

What you bring

4-7 years in B2B product or portfolio marketing role, SaaS ideal

Proven ability to manage a product launch cycle

Confidence and experience driving and executing cross-functional projects

Independent self-starter: ability to think clearly, think differently, and manage multiple priorities in a high-growth, fast-paced environment while maintaining a professional, collaborative demeanor

Highly developed interpersonal and written/spoken communication skills

Strong communication and business skills; ability research and to articulate a PoV, build a business case, adapt to new ideas and present with confidence

An analytical mind and a balance between a data-driven and an emotional approach to marketing (with a lot of common sense!)

Demonstrated writing, editing, and content creation skills

PMA or Pragmatic Marketing certification is an asset

Previous experience working with CSR, social impact, or nonprofits is an asset

Discover your purpose at work

Requirements

·4-7 years in B2B product or portfolio marketing role, SaaS ideal
·Proven ability to manage a product launch cycle
·Confidence and experience driving and executing cross-functional projects
·Independent self-starter: ability to think clearly, think differently, and manage multiple priorities in a high-growth, fast-paced environment while maintaining a professional, collaborative demeanor
·Highly developed interpersonal and written/spoken communication skills

Benefits

No benefits package published with this listing. Ask about it at first interview.

How to apply

1Check the flexibility label above, hybrid, matches where you plan to live and work.
2Tailor your CV to the role at Benevity, mentioning your remote working experience.
3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.

Found 1mo ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.

Listing sourced from Company boards.