We Are Rosie
Interim Director, Media Strategy
Remote role where the employee must remain based in a particular country.
United States only
Employer listed it 4 weeks ago · Found 5h ago
Been open since 4 weeks ago, still being checked, but it has been live a while.
Salary
Not stated
Location
United States only
Timezone
US East
Contract
Contract
Experience
Lead
Category
Other
This employer didn't state pay. Jobs like this usually pay around $170k–$250k a year, a typical range taken from 250 lead-level other roles on Nomaders that do state pay. It's a guide, not an offer.
Remote flexibility
Work from home
This is a remote role, but the employee must be based in United States. It is work from home rather than work from anywhere.
What the employer says
- Source listing states candidate location: "New York, NY, United States, New York, NY, us, Remote"
What Nomaders makes of it
- Residency required in United States
- Payroll and tax are likely handled in that country only
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
Our client is a media and marketing agency scaling to support a national retail account with approximately $200M in annual media investment, heading into a high-stakes Q4 transition.
Duration: Immediate through Q4, with possible opportunity to convert to full-time role
Location: Remote, EST hours required
Hours/wk: 20-30 hours/week
Hourly Rate: $90-110/hr
We need a Director/Senior Director-level integrated media strategist to support the Q4 transition of a national mattress retailer with approximately $200M in annual media investment and a roughly $26M Q4 plan. This person is the connective media lead: senior specialists will own data science, performance marketing, digital, and channel inputs, while this person owns the integrated plan, trade-offs, workstream direction, timeline, and client narrative. They must personally build the plan and presentation, resolve competing inputs, and guide the work from brief through activation.
 
Responsibilities
Create the planning spine connecting business objectives, new-customer audience priorities, channel roles, investment choices, measurement, and activation.
Build the approximately $26M Q4 recommendation across video, linear TV, CTV, audio, and roughly $1.5M in display.
Set the workplan and decision cadence across senior specialists; clarify inputs, close gaps, resolve conflicts, and keep owners moving toward one recommendation.
Translate Analytic Partners MMM and scenario planning, EDO, Intersect/video attribution, Adobe Analytics, and Google BDI/CDI work into clear planning decisions.
Protect Q4 continuity while improving the most urgent elements of a fragmented national video mix, and separate safe near-term changes from deeper Q1 opportunities.
Build and present the client-ready plan and deck, then carry approved decisions cleanly into activation with internal and partner teams.
Platforms + Measurement Products
Preferred: Analytic Partners MMM/scenario planning; EDO; Adobe Analytics; Video attribution; DV360; Amazon DSP; and Google BDI/CDI analysis. LiveRamp/CAPI identity and match-rate experience is also useful.
Qualifications
Integrated media strategy and planning leadership at the Director or Senior Director level on large national accounts, with a hands-on record of building the work personally.
Experience with high-consideration, omnichannel retail and media designed to drive store traffic, offline conversion, and sales.
Strong fluency across linear TV, CTV, online video, audio, display, and programmatic, with the judgment to reconcile model outputs and in-market signals.
Experience directing senior cross-functional contributors through a fast, high-stakes transition and presenting one decisive recommendation to clients.
Understanding of brand and performance trade-offs, including new-versus-repeat growth, younger audience development, store traffic, and competitive promotional peaks.
Successful Delivery of the Scope
An approved, analytically grounded Q4 plan that activation teams can execute, with clear channel roles, investment logic, audience priorities, owners, and a longer-term roadmap, without losing momentum during transition.
Requirements
- ·Integrated media strategy and planning leadership at the Director or Senior Director level on large national accounts, with a hands-on record of building the work personally.
- ·Experience with high-consideration, omnichannel retail and media designed to drive store traffic, offline conversion, and sales.
- ·Strong fluency across linear TV, CTV, online video, audio, display, and programmatic, with the judgment to reconcile model outputs and in-market signals.
- ·Experience directing senior cross-functional contributors through a fast, high-stakes transition and presenting one decisive recommendation to clients.
- ·Understanding of brand and performance trade-offs, including new-versus-repeat growth, younger audience development, store traffic, and competitive promotional peaks.
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, work from home, matches where you plan to live and work.
- 2Tailor your CV to the role at We Are Rosie, mentioning your remote working experience and working hours (US East).
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 6h ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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