Community & Content Manager

Freebird Club is a social travel & homestay club for the over 50s. It offers a new mode of travel for older adults, a fun way to meet and enjoy social & cultural interaction, and a means to unlock value in their homes and earn income in later life. Positioned at the intersection of traveltech and agetech, Freebird addresses social issues such as loneliness and lack of opportunities for older adults through a tech-enabled community model. Our mission is to connect, empower and enrich the lives of older adults through meaningful travel & social experiences.

Our ambitions are big, bold and global. We are looking to build a talented, mission-driven team that is excited at the prospect of enriching the lives of older people globally, and creating a more age-friendly world that we can all look forward to growing old in.

Freebird Club is backed by prestigious investors including Founders Factory, Nesta, Ageas Foundation and Enterprise Ireland, and has won several international social innovation awards.

Ireland based; remote role

We are looking for a dynamic and proactive Community & Content Manager who is motivated by the opportunity to create real value + impact in the world. This role is crucial in fostering an engaged community, aligning content strategy with our business objectives, and managing our social media presence across various platforms. You will join a small, growing team in a fast-paced, supportive start-up, with lots of opportunities to partake in strategic and operational initiatives. This is a role for someone who wants to use their community and content management skills in an innovative and impactful context. If you’re motivated by re-shaping the ageing experience, then this might be the role for you.

This role is a rare opportunity to join an exciting new venture in its early growth stage. As Community & Content Manager, you will play a key role in building and nurturing the foundations of the global Freebird community. You will work closely with the founders and growth/marketing team to develop community strategy, promote engagement, implement initiatives and improve community related features over time.

The role requires intense curiosity and drive for building interest, engagement and trust across the whole Freebird community. The role will entail developing a clear strategy for growing and managing the community, and include a data and results-based approach to measuring the quantitative and qualitative health of Freebird Club’s community relations.

Key Responsibilities:

Community Management

Develop and implement a comprehensive plan and strategy for community engagement, on our platform, social media and other channels.

Connect deeply with our community. Proactively engage with and respond to community members, ensuring a positive and supportive environment, acting as a point of contact for member relations.

Facilitate and moderate discussions and content, responding to community inquiries and feedback.

Work with existing systems, platforms, and channels to enhance community interaction and satisfaction.

Track and analyse member engagement. This includes collecting data on the frequency of interactions, messages, social media engagement and more.

Plan, manage, and host online events to foster community spirit and interaction.

Coordinate in-person group meet-ups among members

Develop relationships with related organisations and influencers in positive ageing – helping to position Freebird as a key player in the silver economy.

Stay up-to-date on the latest trends in healthy ageing; includes reading industry news, following thought leaders in the field, attending occasional industry events

Content Strategy and Creation

Take ownership of the content strategy, ensuring it meets marketing and business goals.

Lead on content creation and communications, including website, blogs, email campaigns, events, webinars, newsletters.

Align content creation with company objectives and business needs.

Create and repurpose content for multiple channels, including Pinterest, YouTube, Instagram, and TikTok.

Social Media Management