MacPaw
Senior Email Marketing Specialist (Setapp)
Remote role where the employee must remain based in a particular country.
Ukraine only
Employer listed it 2 months ago · Found 5h ago
Been open since 2 months ago. Long-running listings are sometimes left up after the role is filled.
Salary
Not stated
Location
Ukraine only
Timezone
Not stated
Contract
Full-time
Experience
Senior
Category
Marketing
This employer didn't state pay. Jobs like this usually pay around $125k–$185k a year, a typical range taken from 229 senior-level marketing roles on Nomaders that do state pay. It's a guide, not an offer.
Remote flexibility
Work from home
This is a remote role, but the employee must be based in Ukraine. It is work from home rather than work from anywhere.
What the employer says
- Source listing states candidate location: "Remote job, Kyiv, Ukraine, Remote"
What Nomaders makes of it
- Residency required in Ukraine
- Payroll and tax are likely handled in that country only
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
Jira ticket
We are looking for an Email Marketing Specialist to join our Setapp team — MacPaw’s curated platform that provides access to a premium ecosystem of vetted tools for macOS, iOS, and the web.
In this role, you will take full ownership of our email communication flow with a primary focus on driving user retention and improving trial-to-paid conversions for Setapp . You will work closely with content, design, and analytics teams, leveraging modern automation and AI tools to build data-driven lifecycle campaigns and optimize the user journey.
In this role, you will:
Rebuild and optimize the trial-to-paid onboarding email chain to boost overall user activation and conversion rates.
Analyze the user journey during the initial 7-day trial period to identify weak spots, eliminate flow gaps, and speed up the user’s “aha moment”.
Build a daily habit of product usage by highlighting key features, setup steps, and available apps through automated onboarding communications.
Launch automated lifecycle campaigns for user reactivation, subscription upsells, and retention of at-risk users.
Automate manual trigger communications and shift one-off promotional campaigns into systemic automated flows.
Identify optimization opportunities, enhance personalization, and implement AI-assisted workflows across email processes.
Collaborate closely with the analytics team to cover all email marketing initiatives with tracking events and performance dashboards.
Proactively challenge existing team processes, introduce fresh perspectives, and drive new strategic initiatives for the email channel.
Skills you’ll need to bring:
3+ years of hands-on email marketing experience with a strong focus on lifecycle, promotional, and automated trigger campaigns.
Proven track record of improving trial-to-paid conversion rates and lifecycle metrics in product-led environments.
High level of ownership and proactivity with a history of initiating improvements independently rather than just executing assigned tasks.
Hands-on experience with email service providers (ESPs) and marketing automation platforms.
Strong data-driven mindset with the ability to define required metrics, set clear goals, and work with analytics teams to build reporting dashboards.
Proficiency in using AI tools for content generation, workflow automation, and process optimization in daily marketing operations.
Systematic approach to campaign execution, hypothesis formulation, and continuous A/B testing.
At least an Upper-Intermediate level of English and fluent Ukrainian.
As a plus:
Prior experience with B2C SaaS or E-commerce subscription products.
Experience running experimental content formats or testing new communication approaches.
Requirements
- ·3+ years of hands-on email marketing experience with a strong focus on lifecycle, promotional, and automated trigger campaigns.
- ·Proven track record of improving trial-to-paid conversion rates and lifecycle metrics in product-led environments.
- ·High level of ownership and proactivity with a history of initiating improvements independently rather than just executing assigned tasks.
- ·Hands-on experience with email service providers (ESPs) and marketing automation platforms.
- ·Strong data-driven mindset with the ability to define required metrics, set clear goals, and work with analytics teams to build reporting dashboards.
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, work from home, matches where you plan to live and work.
- 2Tailor your CV to the role at MacPaw, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 6h ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
Similar roles
Other open marketing roles with comparable remote rules.
Free to apply, no account needed.
Typically $125k to $185k per year · You'll be taken to the employer's careers page.