Digital Marketing Manager for a Business Consulting and Services industry in the

Track ROI of social media posts and email campaigns • Prepare simple weekly and monthly reports • Conceptualize, develop, and implement client journey email campaigns using Mailchimp • Organize brand assets, photography, and graphics for email campaigns • Analyze metrics to improve and maximize engaging content • Conduct competitive analysis • Monitor email campaign performance • Develop and manage monthly content calendars • Draft captions and schedule social media posts • Repurpose existing content into social media posts • Organize brand assets, photography, and graphics for social media • Measure and analyze social media campaign performance • Monitor current social media trends • Promote events and initiatives through social media channels • Create and send Mailchimp email reminders for public programming • Create and send post-event emails • Develop promotional marketing materials for public programming • Support the development of the public programming pipeline • Identify opportunities to automate and streamline workflows • Create and document Standard Operating Procedures (SOPs) • Recommend tools and process improvements • Provide general administrative and operational support as needed