CRM Marketing Manager

Our Mission

You call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked.

We’re here to give power to the patient.

For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace to power access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more.

Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from seeking to getting . We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking.

Fixing healthcare starts with fixing access to it. And we're still just getting started.

Your Impact on our Mission Zocdoc’s most important asset is our people. As a CRM Marketing Manager you’ll play a meaningful role in making sure we build interesting and effective campaigns that engage patients and ultimately drive sessions and rebookings. The role will play an integral part in driving revenue and patient loyalty via CRM channels. If you’re ready to help us transform healthcare, we want to hear from you!

You’ll enjoy this role if you…

Have a passion for technology and improving patients’ lives

Enjoy using data and analytics

Are a strategic thinker who can drive high-level CRM strategy while managing hands-on execution

Highly organized, impeccable attention to detail, and great at prioritizing what needs to get done now, and what should wait until later

Love ideating, executing, and testing new ideas

Are action-oriented; you understand that ideas are easy, but implementation is where the magic is

Work well in a fast-paced, dynamic environment and are able to manage competing priorities

Your day to day is…

Owning the end-to-end campaign development process - including list/segment creation, test setup, email development, QA, deployment, and analysis - with the future opportunity to partner with Marketing Operations to streamline executional tasks

Developing, planning, executing, and optimizing CRM campaigns through rigorous, hypothesis-driven A/B or multivariate testing, using email, SMS, push notifications, and in app messages to meet business goals

Brainstorming new campaign ideas and collaborating with cross-functional teams like Engineering, Product Marketing, Product, Analytics, Design, and Brand to execute marketing campaigns and support cross-functional initiatives with no supervision

Monitoring deliverability and maintain email health metrics to determine optimal frequency and form of communications

Owning CRM metrics for sends, opens, clicks, and downstream metrics like sessions, app downloads, and bookings for campaigns and ensure send triggers and messages are functioning properly

Driving engagement booking targets

You’ll be successful in this role if you have…

7+ years of work experience in a highly analytical CRM role