AI Principal Product Manager

ABOUT US

In more than ten countries around the world, The Knot Worldwide champions the power of celebration. Our global family of brands provide best-in-class products, services and content to take celebration planning from inspiration to action. At the core of our business is our industry-leading global online wedding Vendor Marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations, and registry services that make wedding planning easier for couples around the globe. Each year, we connect more than 4.5 million users with around 900,000 global small businesses through our Vendor Marketplace.

LIFE AT TKWW

At The Knot Worldwide, we believe in doing work that matters. Each year, we help millions of couples around the world celebrate life’s most meaningful moments, while also helping hundreds of thousands of global small business owners get discovered and scale. Life here means working alongside a team that cares deeply, not just about the work you do, but about the life you live. We prioritize employee well-being and development through meaningful opportunities for growth, and we celebrate milestones and wins in a big way. After all, celebrations are what we do best.

ABOUT THE ROLE AND OUR TEAM

Nearly every couple takes on one of the most complex, emotional, high-stakes projects of their lives largely on their own: hundreds of decisions, dozens of vendors, and more than a year of sustained work. AI finally makes it possible to make this process easier, so couples can focus on the joy of planning a wedding.

We are seeking a Principal Product Manager to define and build a brand new AI product in the wedding space from zero to one. Operating with startup-like autonomy inside the industry's dominant brand, you will have total craft ownership to define what an intelligent experience in this space should be.

In this role, you will leverage assets that took decades to create and that no competitor can replicate, including the industry's deepest vendor graph, decades of behavioral data, and the trust of a brand couples already rely on for the biggest day of their lives. You aren't just adding AI to an existing workflow; you are building a category defining product from the ground up at startup speed.

RESPONSIBILITIES

Own from strategy to shipped product: rapid prototypes, early user cohorts, iteration loops, and launch. You define the roadmap and are accountable for the outcomes.

Own the market case, not just the product. Define who this is for, what it is called, where couples encounter it, why it wins, and over time how it becomes a durable business. You will build the positioning and category narrative together with Product Marketing and carry it into the roadmap rather than receiving it after the fact.

Define what a trustworthy AI is. When it guides, when it asks, when it acts, and how couples stay in control at every step. Your point of view here shapes the product's foundation.

Run a rapid build-measure-learn loop. Prototype weekly, put work in front of users and experts early, and kill ideas fast when the evidence says to.

Own the measurement and the unit economics. Define what success means for a product with no internal precedent, instrument it, and know what each engaged couple costs to serve. Usage-based cost is a product constraint here, not a finance problem to inherit.

Turn our proprietary assets into product advantage: shape how the vendor graph, couple graph, reviews, and planning workflows power experiences no general-purpose AI can match.

Help shape company-level AI direction. Act as a senior thought partner to product, engineering, design, marketing, and data science leadership on how AI changes what couples expect and what we build.

SUCCESSFUL CANDIDATES HAVE

8+ years of product management experience in consumer products at scale, including recent, hands-on experience shipping LLM-powered products (assistants, agents, or copilots) to real users.

A zero-to-one track record: at least one product taken from an ambiguous concept to a launched, measured reality, ideally inside a larger organization.

Working fluency with the modern AI stack: prompting, evaluation frameworks, agentic patterns, memory and tool use. You can hold your own in technical design conversations with ML/AI engineers.

Fluency in what it costs to run AI in production. You understand what drives cost per user, you have made model, context, and caching tradeoffs against a real budget, and you treat cost to serve as a product metric rather than someone else's line item.

Commercial and category instincts. You have launched something the market had no existing name for, and you can argue from evidence about positioning, distribution, and willingness to pay.

A strong, articulable point of view on AI autonomy: when an assistant should guide, when it should ask, when it should act, and how to keep users in control. We will ask you for it.

Founder instincts. You prototype as you write documents, you treat ambiguity as room to move, and you ship to learn rather than plan to certainty.