Senior Paid Media Associate

SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry.

SeatGeek is looking for a Senior Associate to help scale our paid media efforts across TV, CTV, Audio, Display and other digital channels. This person will play a key role in strategy, execution, and measurement of our paid media programs, helping SeatGeek reach new audiences and drive incremental growth.

You’ll partner with internal teams, agencies, and media partners to translate business priorities into thoughtful media plans, evaluate what’s working, and identify opportunities to optimize and scale our investments.

What you'll do

Media Strategy & Planning

Help develop SeatGeek’s strategy across video (linear TV, DRTV, CTV, streaming), audio (streaming, radio), Display, YouTube, and other emerging channels

Evaluate the role of different channels, partners, networks, and inventory types within the broader media mix

Test new channels, formats, publishers, and inventory to uncover scalable growth opportunities

Campaign Management & Execution

Support day-to-day management of campaigns on Display, DRTV, CTV, Audio, and other assigned channels from planning through launch and reporting

Partner with agencies and media vendors to develop recommendations, manage campaign setup, and ensure campaigns launch on time and deliver in full

Pressure test assumptions around audiences, budgets, reach/frequency, inventory, and measurement approaches, providing thoughtful feedback

Monitor campaign delivery and performance and identify opportunities for in-flight optimization

Manage select campaigns directly within buying platforms, including campaign setup, targeting, pacing, optimizations, and reporting

Maintain budget trackers and support media invoicing and reconciliation

Measurement & Testing

Help build and execute a testing roadmap designed to answer questions about channel effectiveness, audiences, creative, frequency, and more

Partner with internal analytics teams to evaluate performance using incrementality testing, attribution, and other measurement approaches

Apply learnings across campaigns to continuously improve SeatGeek’s media strategy and investment decisions

Maintain monthly and ad hoc reporting

Cross-functional collaboration

Partner closely with Creative, Analytics, and other marketing teams to support planning, execution, and measurement of paid media channels

Build strong relationships with agency, platform, publisher, and measurement partners

What you have