Senior Paid Media Strategist (Freelance)

Current is seeking a freelance Senior Paid Media Strategist to support our growing media team. This role is ideal for someone who blends strong analytical thinking with hands-on paid media experience across performance channels.

You’ll help drive campaign performance through reporting, insights, optimization, and execution across channels including Meta and Google Ads. You’ll work closely with media leadership to turn data into clear recommendations and help scale paid media operations across client accounts.

This role is well-suited for someone who is both strategic and executional. Someone comfortable getting into the details of campaign management while also contributing to higher-level planning, optimization, and client storytelling.

Responsibilities

Reporting & Insights

Build weekly and monthly client reports with clear, executive-ready insights

Analyze campaign performance trends and identify optimization opportunities

Combine data from multiple sources into actionable recommendations

Maintain dashboards, scorecards, and recurring reporting processes

Translate performance data into clear stories for internal and client audiences

Strategy & Execution

Launch, manage, and optimize campaigns across Meta and Google Ads

Support paid social, paid search, audience targeting, and testing strategies

Recommend changes to improve performance across creative, targeting, and budget allocation

Monitor pacing, delivery, and overall campaign health

Assist with media planning, budget allocation, and performance forecasting

Analysis & Reporting

Identify trends, anomalies, and optimization opportunities across channels

Translate complex data into clear, executive-ready recommendations

Build reports, dashboards, and performance summaries for internal and client audiences

Support campaign QA and ongoing performance monitoring

Collaboration

Partner with media leadership on client priorities and strategic initiatives

Support presentation development and planning efforts