Roo

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Senior Growth Marketing Manager

Work from home

Remote role where the employee must remain based in a particular country.

Listed for United States

Source: the job board's country tag. The advert itself does not name United States.

Employer listed it 5 days ago · Added 4 days ago

First listed 5 days ago and still open.

Salary

$140,000 to $195,000

Location

Listed for United States

Timezone

Not stated

Contract

Full-time

Experience

Senior

What the advert says

Quoted word for word from the employer's advert. Where it says nothing, we say so.

Working hours: Not mentioned in the advert
Where you can work from: While we are a remote first company, if you are based in San Francisco this will be a hybrid role.
Contract: Located in the US: For permanent, full time employees, we offer:
Experience asked for: Not mentioned in the advert
Pay: Together, we’ve provided more than 3 million hours of healthcare, helping Veterinarians earn more than $200 million.

Remote flexibility

Work from home

This is a remote role, but the employee must be based in United States. It is work from home rather than work from anywhere.

What the employer says

Source listing states candidate location: "Remote, Remote US"
Job description states: "based in San Francisco this will be a h"

What Nomaders makes of it

Payroll and tax are likely handled in that country only

The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.

Before you apply

Experience: employer states

Written as a nice-to-have

“Experience in growth or performance marketing to small businesses, ideally at a marketplace or vertical SaaS company.”
“Experience in veterinary medicine, healthcare, marketplaces, or staffing is a plus.”

Produced automatically from this advert's text; not reviewed by a person. The employer's own page is the final word.

About the role

What We Do We’re on a mission to empower animal healthcare professionals with opportunities to earn more and achieve greater flexibility in their careers and personal lives. Powered by groundbreaking technology, Roo has built the industry-leading veterinary staffing platform, connecting Veterinarians, Technicians, and Assistants with animal hospitals for relief work and hiring opportunities. Roo empowers the largest network of over 20,000 veterinary professionals to help more than 9,000 animal hospitals provide quality care to more pets. Together, we’ve provided more than 3 million hours of healthcare, helping Veterinarians earn more than $200 million.

About the Role

We're looking for a Senior Growth Marketing Manager to grow Roo's business with independent veterinary hospitals. You'll own hospital growth across the full funnel: how practice owners and managers discover Roo, why they sign up, what gets them to post and fill their first shift, and what keeps them coming back.

You'll be accountable for bringing hospitals onto Roo and turning them into active, repeat customers, with success measured by hospitals that activate and stay active alongside sign-ups and leads. As the business unit's first dedicated growth marketer, you'll shape the growth strategy, own the growth budget and measurement, and lead testing across the hospital journey.

You'll report to the GM of Independent Hospitals, with a dotted line to the Marketing leadership and be part of Roo's marketing guild, which owns craft standards for marketing across the company.

Responsibilities

Growth Strategy & Planning

Shape the strategy. Shape the hospital growth strategy with the GM and product, setting goals for acquisition, activation, reactivation, and expansion, plus acquisition cost and payback targets tied to hospitals that fill shifts and keep posting.

Own the budget. Own the hospital growth budget and channel mix, allocating spend by market tier based on where shifts are most likely to fill, and deciding what to scale, what to cut, and what should wait.

Acquisition

Own hospital channels. This covers both acquisition motions: B2B lead generation and account-based campaigns with sales, and direct-to-practice-manager acquisition through paid search and social. It also covers direct mail, referrals, sponsorships, buying-group partnerships, and SEO and AEO priorities, partnering with brand on the build.

Own hospital acquisition campaigns. Own hospital-only acquisition campaigns, and bring the acquisition layer to company-wide campaigns led by the brand team.

Partner on events. Partner with the brand and community teams on conferences, industry events, and webinars, bringing the hospital targeting and shaping the follow-up that turns attendees into active hospitals.

Target the right hospitals. Partner with sales, Rev Ops, and analytics on hospital targeting and lead scoring, so marketing, the field team, and automated outreach focus on the hospitals most likely to fill and grow.

Own the field handoff. Set lead routing, handoff SLAs, and the rules for which hospitals get a Hospital Success Partner (HSP) and which get AI-driven outreach.

Activation & Conversion

Get hospitals to first fill. Own the CRO backlog, test roadmap, and first-fill playbook across the hospital journey, from landing pages and sign-up to approval and first shift posted, partnering with product on the sign-up and first-shift experience.

Partner on product experiments. Work with product and growth analysts to develop, launch, and evaluate A/B tests and product experiments, such as homepage banners and headline tests.

Find where hospitals drop off. Diagnose where and why hospitals drop off, using funnel data alongside what practice owners, managers, and the field team say, and turn what you learn into fixes.

Shape activation journeys. Partner with the lifecycle team on onboarding and activation journeys, bringing the audience insight, goals, and offers that shape them.

Make the incentive case. Partner with the pricing team on incentive strategy: which hospitals get one, what offer, and the payback against hospital LTV.

Brief the creative. Partner with brand on campaign creative, landing pages, and website updates, bringing clear briefs, audience insight, and performance learnings that shape the work.

Sharpen the message. Partner with product marketing and brand on hospital positioning and messaging, and bring channel and test results back to sharpen it.

Retention & Expansion

Requirements

·Full-funnel growth experience. Experience in growth or performance marketing to small businesses, ideally at a marketplace or vertical SaaS company. You've owned a budget and a channel mix.
·Outcome ownership. You've been held to a number beyond the click, like activation, first purchase or retained customers, and you've changed your spend because of it. You defend spend in CAC, payback and LTV.
·Root-cause thinking. You've diagnosed why customers sign up and don't activate, and improved conversion by fixing the root cause.
·Field sales partnership. You've worked alongside a sales or account team on lead scoring, routing and handoffs, and you can tell which touches actually move the number.
·Market-level thinking. You're comfortable allocating spend by geography and you understand that in a two-sided marketplace, demand only pays off where supply exists.

Benefits

·Accelerated growth & learning potential.
·Stipends for home office setup, continuing education, and monthly wellness.
·Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
·Unlimited Paid Time Off.
·Paid Maternity/Paternity and reproductive care leave.

How to apply

1Check the flexibility label above, work from home, matches where you plan to live and work.
2Tailor your CV to the role at Roo, mentioning your remote working experience.
3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.

Found 5d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.

Listing sourced from Company boards.