Growth Marketing Consultant - B2B Strategy (Remote)

About M3:  A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India.

We are seeking a Growth Marketing Consultant – B2B Strategy  to help our businesses develop scalable, targeted marketing strategies that drive qualified sales conversations, client acquisition, and commercial growth.

The Growth Marketing Consultant will partner with marketing and business development leaders across M3's subsidiaries to identify growth opportunities, develop effective B2B outreach strategies, and implement campaigns that generate measurable business results. 

This position combines B2B marketing strategy, persona-drive outbound targeting, multi-channel sequencing, and some hands-on campaign execution. The ideal candidate has experience developing targeted growth programs, identifying key decision-makers within prospective client organizations, and translating market insights into actionable outbound strategies that generate qualified sales opportunities. 

We are looking for someone who understands how to reach the right decision-makers, develop compelling messaging, and build repeatable marketing programs that convert prospective clients into qualified commercial opportunities. 

Experience developing outbound marketing and growth strategies for B2B services is particularly relevant, especially healthcare services, professional services, staffing and recruitment, research, or other relationship-driven industries. 

This is not primarily a paid advertising or traditional digital marketing role. Success requires experience with B2B demand generation, outbound marketing, and sales-aligned growth strategies. 

Key Responsibilities 

B2B Growth Strategy & Consulting 

Partner with marketing and business development leaders across M3’s subsidiaries to identify growth opportunities and build a targeted outbound strategy for each business. 

Build and own a full digital outreach path for each subsidiary, from identifying decision makers for each product to qualified handoff to the BD team. 

Define handoff criteria, follow-up cadence, and target account lists with each subsidiary’s BD and marketing leads, and gather their feedback on message performance. 

Develop a repeatable outbound framework that can be adapted across business units, services, and buyer audiences. 

Audience Development 

Define buyer personas and target account segments for each business’s sales activity. 

Identify the budget owners, decision makers, and influencers at target organizations, and grow contact lists from verified sources and research. 

Develop personalized messaging that speaks to the priorities of each specific audience, tailored by subsidiary. 

Convert M3’s proprietary data assets, such as its physician network and health-system relationships, into a repeatable pipeline of qualified conversations through referrals and warm introductions. 

Outbound Campaign Strategy & Execution 

Run multi-channel outbound sequences across email, LinkedIn, and other social and digital channels, with messaging tailored to each subsidiary. 

Design outreach sequences, messaging frameworks, and follow-up strategies that build familiarity before asking for time and generate qualified sales conversations. 

Test and refine messaging to improve reply rates, positive-reply rates, and pipeline contribution. 

Marketing Technology & AI 

Operate each designated business unit’s outreach technology stack (sequencing, Sales Navigator), integrate it with their CRMs, and recommend new or more advanced tools.