Roo

More roles at Roo

Senior International Marketing Manager

Work from home

Remote role where the employee must remain based in a particular country.

Listed for United States

Source: the job board's country tag. The advert itself does not name United States.

Employer listed it 6 days ago · Added 8 days ago

First listed 8 days ago and still open.

Salary

$135,000 to $190,000

Location

Listed for United States

Timezone

Not stated

Contract

Full-time

Experience

Senior

What the advert says

Quoted word for word from the employer's advert. Where it says nothing, we say so.

Working hours: Not mentioned in the advert
Where you can work from: While we are a remote first company, if you are based in San Francisco this will be a hybrid role.
Contract: Located in the US: For permanent, full time employees, we offer:
Experience asked for: Not mentioned in the advert
Pay: Together, we’ve provided more than 3 million hours of healthcare, helping Veterinarians earn more than $200 million.

Remote flexibility

Work from home

This is a remote role, but the employee must be based in United States. It is work from home rather than work from anywhere.

What the employer says

Source listing states candidate location: "Remote, Remote US"
Job description states: "based in San Francisco this will be a h"

What Nomaders makes of it

Payroll and tax are likely handled in that country only

The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.

Before you apply

Experience: employer states

Written as a requirement

“You have deep experience in multi-channel marketing strategy, including launching a brand or product in a new market or country.”

Written as a nice-to-have

“Experience in veterinary medicine, healthcare, marketplaces, labor platforms, or international expansion is a plus.”

Produced automatically from this advert's text; not reviewed by a person. The employer's own page is the final word.

About the role

What We Do We’re on a mission to empower animal healthcare professionals with opportunities to earn more and achieve greater flexibility in their careers and personal lives. Powered by groundbreaking technology, Roo has built the industry-leading veterinary staffing platform, connecting Veterinarians, Technicians, and Assistants with animal hospitals for relief work and hiring opportunities. Roo empowers the largest network of over 20,000 veterinary professionals to help more than 9,000 animal hospitals provide quality care to more pets. Together, we’ve provided more than 3 million hours of healthcare, helping Veterinarians earn more than $200 million.

About the Role

We're looking for a Senior International Marketing Manager to build Roo's brand and growth in every market we enter outside the US. Roo launched in Canada in September 2026, our first market outside the US, and we're growing across Canada while planning the countries that come next.

You'll lead marketing for Roo's international markets and be accountable for the outcome: bringing animal hospitals and veterinary professionals onto Roo in each new market and keeping them engaged. You'll define the marketing strategy, own the go-to-market and engagement plans, and partner closely with Roo's sales, brand, lifecycle, partnerships, and other marketing teams to bring them to life. Drawing on deep knowledge of each market, you'll guide partners with the direction and local insight they need for anything Roo launches there. Along the way, you'll build the playbook Roo uses to launch every new country.

Responsibilities

Market Strategy & Go-to-Market

Own the marketing strategy for Roo's international markets, setting goals for acquisition and brand presence on both sides of the marketplace.

Lead go-to-market and engagement planning for each new market: audience and market insight, positioning, channel mix, budget, timeline, and measurement.

Build Roo's international launch playbook so each new country launches faster and with less lift than the last.

Bring the voice of each market back to Roo, sharing what you learn from veterinary professionals, hospitals, and partners to shape product, pricing, and marketing decisions.

Positioning & Messaging

Define Roo's positioning and messaging for each market in partnership with the brand and product marketing teams, building on Roo's core frameworks and grounding them in how veterinary professionals and hospitals there work, hire, and think about their careers.

Develop the proof points, customer stories, and data that build Roo's credibility in a new market.

Own each market's messaging framework and set the standard for Roo's voice and narrative in market, partnering with the brand and lifecycle teams to bring it into campaigns, the website, sales materials, and the product experience.

Know each country's marketing, privacy, and anti-spam laws, apply them to every campaign, and educate other internal teams on these laws, ensuring compliance.

Acquisition & Growth

Own acquisition strategy and budget for each market across paid, organic, referral, and partner channels.

Partner with the sales and account management teams on hospital and veterinary professionals acquisition and growth, aligning on targets and pipeline and equipping them with the messaging, materials, and campaigns that support their outreach.

Partner with the lifecycle team on onboarding, activation, and engagement journeys for each market, bringing the audience insight, messaging, and goals that shape them, and reviewing performance together to turn new sign-ups into active users.

Shape referral and ambassador programs that help veterinary professionals and hospitals bring Roo to their peers.

Brand Presence & Community

Partner with the brand team to grow Roo's presence in each market, bringing local insight and ideas to campaigns, content, design, and creative so the work feels like Roo and lands locally.

Partner with the brand team on PR and earned media for each market, surfacing local stories, voices, and media opportunities that build Roo's credibility.

Bring ideas for Roo's presence at conferences, trade shows, CE events, and industry moments, and partner with the brand, events, and partnerships teams to bring them to life, from concept and experience through the follow-up that turns attendees into Roo users.

Requirements

·You have deep experience in multi-channel marketing strategy, including launching a brand or product in a new market or country.
·You've owned positioning and messaging for a professional audience and built the proof points that made it credible.
·You've owned acquisition budgets and measurement, and make smart trade-offs when data is early.
·You bring cross-functional partners together around a shared plan and move work forward through people you don't manage.
·You're comfortable building from ambiguity and move easily between strategy and hands-on work.

Benefits

·Accelerated growth & learning potential.
·Stipends for home office setup, continuing education, and monthly wellness.
·Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
·Unlimited Paid Time Off.
·Paid Maternity/Paternity and reproductive care leave.

How to apply

1Check the flexibility label above, work from home, matches where you plan to live and work.
2Tailor your CV to the role at Roo, mentioning your remote working experience.
3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.

Found 9d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.

Listing sourced from Company boards.