MyFitnessPal
Sr. Ad Operations Manager
Remote role where the employee must remain based in a particular country.
United States only
Employer listed it 4 days ago · Added yesterday
First listed 4 days ago and still open.
Salary
$110,000 to $160,000
Location
United States only
Timezone
Not stated
Contract
Full-time
Experience
Senior
Category
Sales
Stated by the employer in the job description
Remote flexibility
Work from home
This is a remote role, but the employee must be based in United States. It is work from home rather than work from anywhere.
What the employer says
- Source listing states candidate location: "Remote - US"
What Nomaders makes of it
- Residency required in United States
- Payroll and tax are likely handled in that country only
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.
Our freemium app, supported by ads, is a key part of our mission to make food tracking accessible to everyone. MyFitnessPal aims to enhance the user experience by incorporating premium ad formats that are engaging for users while creating meaningful revenue opportunities as our user base continues to grow. As we expand our advertising business, we're also building new monetization opportunities beyond the app to help brands connect with our highly engaged health and wellness audience.
About the role:
The Sr. Ad Operation Manager is a senior individual contributor responsible for leading the execution, optimization, and operational strategy for MyFitnessPal's advertising business across owned-and-operated inventory and off-platform monetization channels.
As the operational expert for our advertising business, you'll own campaign execution, yield optimization, and advertising operations across direct-sold, programmatic, email, IAM, paid social, audience extension, and emerging advertising products. Partnering closely with Sales, Client Success, Product, Engineering, Marketing, Lifecycle, Finance, and external partners, you'll develop scalable processes, drive operational excellence, and deliver exceptional experiences for both advertisers and MyFitnessPal members.
The ideal candidate combines deep ad tech expertise with a strategic mindset and exceptional communication skills. You thrive in fast-paced environments, using data and technology to solve complex operational challenges while serving as a trusted partner to clients, agencies, technology partners, and cross-functional teams. You are comfortable leading both technical and commercial conversations, and you can translate complex concepts into actionable recommendations that improve campaign performance, unlock new revenue opportunities, and strengthen long-term partnerships.
Key Responsibilities:
Campaign Operations & Monetization
Own end-to-end execution, delivery, optimization, and reporting for advertising campaigns across direct-sold, partnerships, programmatic, email sponsorships, paid social, audience extension, and emerging advertising products
Monitor campaign pacing and performance, proactively identify and resolve delivery issues, and ensure campaign goals and client commitments are met
Ensure flawless campaign execution through rigorous quality assurance and operational best practices.
Partner with Sales, Client Success, Marketing, CRM, and Product teams to launch, optimize, and scale advertising campaigns across owned and off-platform channels
Serve as the operational lead in advertiser and agency conversations, providing technical guidance, campaign recommendations, and strategic solutions that build trust and drive long-term partnerships
Collaborate with audience and data partners to activate first-party audiences in privacy-compliant ways that maximize advertiser value and revenue
Evaluate and operationalize new advertising products, monetization opportunities, and cross-channel measurement frameworks
Develop scalable workflows, documentation, automation, and operational best practices that improve efficiency and support business growth
Yield & Revenue Optimization
Develop and execute yield optimization strategies across direct and programmatic demand sources.
Analyze campaign, inventory, pricing, and revenue performance to maximize advertising revenue while maintaining a positive member experience
Partner with Sales and Finance on forecasting, inventory planning, pricing strategies, and revenue optimization initiatives
Present recommendations and business insights to leadership and cross-functional stakeholders that inform monetization strategy and business decisions
Ad Tech & Innovation
Own relationships with key advertising technology platforms, including Google Ad Manager (GAM), SSPs, DSPs, measurement partners, and audience activation providers
Evaluate new advertising technologies, tools, and workflows to improve operational efficiency and support business growth
Requirements
- ·8+ years of experience in digital advertising operations
- ·Experience managing advertising across owned-and-operated inventory and off-platform channels such as email, paid social, audience extension, retail media, or similar ecosystems
- ·Experience working within a mobile app, digital publisher, or media company is strongly preferred
- ·Expert knowledge of Google Ad Manager (GAM), SSPs, DSPs, programmatic advertising, and ad serving technologies
- ·Experience with ad verification, attribution, measurement, and reporting platforms
Benefits
- ·Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy with our Responsible Time Off benefit.
- ·Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.
- ·Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.
- ·Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make.
- ·Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.
How to apply
- 1Check the flexibility label above, work from home, matches where you plan to live and work.
- 2Tailor your CV to the role at MyFitnessPal, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 1d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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