Senior Director, Market & Competitive Intelligence

About Kaseya

Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success.

Backed by Insight Partners , a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide.

Founded in 2000, Kaseya was built by builders - and we're still building. We look for people who create rather than wait, who see a hard problem and lean in, and who treat challenges as raw material. At Kaseya, everyone plays a role in shaping the future of IT: whether you're in engineering, product, sales, marketing, customer support, or operations, your work helps protect, defend, and optimize IT environments across the globe.

We're building teams that grow, perform, and make an impact. If you're driven by the itch to make things better - a product, a process, a career - you'll fit right in.

At Kaseya, we don't just raise the bar. We build it.

Position Summary

We compete in one of the most dynamic and consolidating markets in software, and we're looking for a leader to make sure we see it more clearly than anyone else.

As Director, Market & Competitive Intelligence, you'll report directly to the CMO and build a world-class intelligence function serving Product Marketing, Revenue Marketing, Product Management, Sales, Customer Success, and Executive Leadership. You'll create a unified understanding of our customers, markets, competitors, buyer behavior, growth opportunities, and turn that understanding into decisions that shape how Kaseya positions, prices, sells, and wins.

This is a high-visibility role with regular exposure to the executive team, real influence over strategy, and the opportunity to build a function — and a team — from a strong foundation.

You'll answer questions that matter: Which customer segments create the highest long-term value? Why do customers buy, expand, renew, or churn? Which competitors represent the biggest threat, and how do we beat them? Where should Kaseya invest next?

Key Responsibilities

Build and own Kaseya's competitive intelligence program; competitor profiles, battlecards, objection-handling guides, and early-warning systems for competitor product launches, pricing moves, and M&A activity

Lead market intelligence: TAM analysis, market landscape assessments, industry trend analysis, and emerging category evaluation across the MSP and SMB IT landscape

Build the enterprise Voice of Customer capability, including customer research, buyer journey analysis, and a best-in-class win/loss program

Design and maintain Kaseya's customer segmentation framework and ensure all go-to-market teams operate against a common methodology

Own the measurement framework for marketing effectiveness - pipeline influence, revenue contribution, campaign performance, and funnel conversion, moving marketing from descriptive reporting toward predictive intelligence

Partner with Data Science and Revenue Operations on AI-enabled models for churn prediction, expansion propensity, and customer lifetime value

Serve as a trusted intelligence advisor to executive leadership, producing regular Executive Intelligence Reviews on market movements, competitive threats, customer sentiment, and growth opportunities

Embed competitive and market insight into sales onboarding, training, and live deal support and measure its impact on win rates

Hire, develop, and lead a high-performing team of analysts and researchers, grounded in curiosity, rigor, and commercial impact

Required Qualifications

10+ years of progressive experience in competitive intelligence, market intelligence, insights, analytics, product marketing, or corporate strategy

3+ years leading intelligence, insights, analytics, research, or strategy teams or programs