Senior Manager, Marketing Operations

About Us

InStride Health’s mission is to deliver specialty anxiety and OCD care that works for every kid, teen, young adult, and family who needs it. Through this mission, we are expanding access to insurance-based care, increasing engagement in treatment, and improving treatment outcomes. We are doing this by combining research-backed clinical care and innovative technology to eliminate the major problems with care today: difficulty finding providers, months of waiting to be seen, arduous onboarding processes, and inconsistent use of evidence-based therapies and outcomes tracking. Our vision is to become the nation’s most trusted provider of pediatric anxiety and OCD care.

Team InStride Health: Our Core Values

Give Heart : We lead with heart, treating patients and their families the way we want our loved ones to be treated.

Work Smart : We find smarter ways to solve hard problems and fix the broken mental health system by leveraging technology, diversity of thought, and innovation.

Have Humility : We leave our egos at the door, empowering our team to collaborate, celebrate diversity, and adopt a growth mindset.

Embrace Community: We all belong. We are in this together, and we never worry alone. We believe in each other and recognize that every voice matters.

About the Role

We are looking for a Senior Manager, Marketing Operations to lead the systems, data, and automation behind how families and referring providers find us and move through our application process. This role connects our marketing, sales, payor, and clinical operations teams so each can see the same picture and act on it quickly. It has one direct report and is fully remote.

Day to day, you will manage our CRM and the marketing tools around it, and serve as the bridge between what our commercial teams need and what product, data science, and engineering build. AI is central to how this work scales: we want someone who will use it to build audiences, spot campaign opportunities, and get useful information in front of the people who can act on it.

The first priority will be strengthening the CRM foundation that everything else depends on. We are looking for a strong strategic thinker who can set direction across our marketing systems and still work hands-on inside them.

Responsibilities:

Govern our CRM and the marketing tools connected to it: data model, automation, permissions, and data quality, and keep it reliably connected to our website, analytics tools, and clinical systems.

Set strategy and priorities and drive execution with the partner teams that rely on the CRM and other marketing tools, including Marketing, Territory Management (sales), Product, Admissions Team, Clinical Operations, Data Science, Analytics and others.

Manage and develop our CRM Administrator, moving that role from handling incoming requests toward a set of strategic priorities.

Define how we follow a family or provider from first contact through application, evaluation, and enrollment, and work with data science and analytics on lead scoring, routing, and attribution.

Represent commercial and marketing needs in product and engineering planning, so systems work is scoped against the road map and partners know what matters most and why.

Build and maintain the audiences our marketing and sales teams rely on, and use AI to surface campaign opportunities such as underserved territories, newly expanded plan coverage, or points where applications stall.

Design how marketing-generated provider interest reaches our territory managers (the sales team selling into pediatricians, schools, and other referring partners) with clear targeting, priorities, and automation of the steps that move by hand today.

Provide the payor team with the reporting they need to negotiate and expand, including utilization, geographic coverage, and referral volume by plan.

What You Need to Succeed in the Role

5+ years in CRM systems management OR marketing/revenue operations, including hands-on work rebuilding or significantly restructuring a CRM rather than only administering one.

Hands-on Zoho CRM experience is preferred; we will also consider candidates with equally deep HubSpot or Salesforce experience who are ready to go deep on Zoho.

Proven experience directly managing people, including hiring, developing, and holding a direct report or team accountable to clear priorities.