Director of Product Design

About Ethos

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

About the role

We’re looking for a Director of Product Design to lead and elevate design for Ethos’s core business and pieces of a growing portfolio of emerging businesses. As part of this role you will improve the journey that takes customers from landing page to policy activation and beyond. You will also shape wholly new experiences that expand Ethos’ product offerings. Your work will define how Ethos helps people navigate complex decisions with confidence, clarity, and care.

You’ll collaborate with Product, Engineering, Research, and Brand leaders to ensure every user touchpoint is intuitive, efficient, and emotionally resonant with user needs and the brand.

This role combines strategic vision, team management, with hands-on design and product building excellence. You’ll champion intentional, intuitive, and engaging design, compelling storytelling, strategic experimentation, and measurable business impact — and will help make Ethos the most trusted and user-friendly life insurance experience in the world.

Duties and Responsibilities:

Lead design for the core conversion funnel — covering landing experiences, application flows, underwriting, checkout, onboarding, and policy management.

Lead, mentor, and grow a small but mighty team of product designers.

Collaborate cross-functionally with Product, Engineering, Research, Marketing, and Brand to deliver cohesive experiences that delight users and align with key business outcomes such as conversion and retention.

Raise the bar for the design practice across: design systems and craft, accessibility,decision-making discipline, experimentation, storytelling, leverage of research and data.

Partner with adjacent design functions , such as Performance Creative and Brand, to create a consistent, connected user journey across growth and product surfaces.

Contribute to create an environment of excellence and growth where team members can do their best work and grow professionally and personally.

Qualifications and Skills:

10+ years of product design (UX) experience, including several years leading multi-person design teams.

Proven ability to design for complex, decision-heavy user journeys in b2c journeys. industries like fintech, healthtech, or insurtech.

Strong understanding of conversion optimization , user motivation, and behavior design principles.

Demonstrated experience turning ambiguity into clarity — structuring complex information and simplifying it into elegant, actionable flows.

Skilled at team and stakeholder communication — you make design rationale clear, measurable, and compelling.

A track record of positive impact to product quality and design culture.

A portfolio showcasing strong visual, interaction design, and storytelling craft alongside compelling impact delivered for past businesses and their customers.

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The US national base salary range for this full-time position is $183,000 - $323,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.