Director / Sr. Director, Product Management, Consumer

About Ethos

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

About the Role

We're looking for an exceptional product leader to join our Consumer Product team as Director of Product Management. This team is responsible for building a delightful digital consumer experience — from onboarding users and helping them understand their families' needs, to purchasing the right insurance products to protect what matters most. As Director, you will own the strategy and execution of our core consumer product surface, leading a team of product managers and partnering closely with Engineering, Design, Data Science, and Marketing. The ideal candidate combines first-principles thinking, deep consumer empathy, and organizational leadership to drive both team excellence and meaningful business outcomes. You'll set the vision, build the team, and be accountable for results at scale. We're looking for an entrepreneurial product leader who is passionate about advocating on behalf of users, building and developing high-performing PM teams, and driving sustainable business growth — all while operating with a high degree of ownership in a product-first company.

Duties and Responsibilities:

Leadership & People Management

Lead, mentor, and grow a team of product managers, fostering a culture of ownership, experimentation, and continuous improvement

Set clear goals and development plans for direct reports; conduct regular performance reviews and provide ongoing coaching

Partner with recruiting to grow the PM team as the business scales, identifying talent and building a strong hiring pipeline

Create clarity and alignment across the team on priorities, roadmap, and success metrics

Product Strategy & Vision

Define and own the multi-year product vision and roadmap for the Consumer Product team, aligned to company strategy and growth objectives

Translate business goals into clear product bets, sequenced for maximum impact and learnings

Identify new market opportunities — including new insurance products such as Indexed Universal Life and Whole Life — and develop go-to-market strategies to capture them

Stay ahead of consumer trends, competitive dynamics, and emerging technologies to inform the product strategy

Execution & Delivery

Own the end-to-end consumer experience, from top-of-funnel acquisition through purchase and onboarding, driving measurable improvements to conversion rates and user satisfaction

Educate consumers on the need for Life Insurance and empower them to purchase the right type and level of coverage for their families

Champion a culture of rapid experimentation: define hypotheses, design tests, and use results to drive product decisions with rigor and speed

Remove friction from the application experience and identify opportunities to motivate users toward completion and coverage

Ensure all consumer experiences are built on a foundation of accessibility, delight, and simplicity

Cross-Functional & Stakeholder Leadership

Serve as the senior product voice in cross-functional forums, influencing roadmap prioritization and resource allocation decisions

Build strong working relationships with Engineering, Design, Data Science, Marketing, and Actuarial partners