Director, Product Analytics

About Ethos

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

About the Role

This is a senior leadership role built around judgment, strategic impact, and deep analytical craft — and the ability to build the team that scales it. You own product analytics strategy for Ethos and sit at the table where the company's biggest growth bets get made. The roadmap , the experiment portfolio, and the metrics the executive team runs the business on — those are yours to shape.

It starts with genuine awareness of our customers, our business, and the dynamics that drive growth. That awareness is your core asset. You use it to identify the highest-leverage questions, spot opportunities the business hasn't seen yet, and show up in product and leadership conversations with clear recommendations that change what gets built.

The AI infrastructure we've built changes what's possible for someone in this role. Mechanical analysis moves faster than ever. That frees you — and your team — to operate at a higher level: training our systems on what good looks like, reviewing and sharpening their output, and bringing the judgment no model can replicate. We're further along than most, but there's no finished playbook for this yet. You'd be shaping it.

You go deep in analytics, experimentation, and growth. AI gives you the reach. The team gives you the scale.

You'll own the product analytics charter across multiple high-impact product lines — partnering directly with product, design, engineering, and executive leadership, and developing a team of analysts who do the same. Nobody has fully cracked how AI transforms product analytics. We're transitioning fast, the foundations are real, and this role has a direct line to the metrics that establish whether Ethos wins the next phase of the market. The impact is as big as you make it.

Duties and Responsibilities

Insight that drives product decisions. You identify the highest-leverage questions, build the frameworks to answer them, and bring clear recommendations to product and leadership. PMs and executives make different decisions because you're in the room.

Player-coach leadership. You manage and develop a team of product analysts across our highest-priority charters. You take the hardest, highest-leverage work yourself — and make everyone around you better at theirs through hiring, coaching, and the standards you set.

Accountable for growth outcomes. You're measured on the business impact of the decisions analytics influences — conversion, retention, revenue per lead — not on the volume of analyses produced. You operate across product areas, experiments, and data sources, surfacing patterns and strategic bets that siloed analysis misses, and you shift how leadership thinks about growth.

Deep customer and business awareness. You build a rich model of how customers behave, what drives conversion and retention, and where growth opportunities live. That model shapes everything from long-term roadmap bets to the micro-decisions made in weekly product reviews.

Experimentation at portfolio scale. Own experiment strategy across your product areas — design, guardrails, interpretation, and the cross-experiment patterns that reveal the bigger picture no single test shows.

AI system quality and judgment. Our agents pull data, read configs, and produce draft analyses. You own the quality of that output across the team — validating it, sharpening it, and training the system over time. Human judgment over AI judgment. Always.

Raising the bar for the entire team. You set the standard for how AI and analytical rigor work collaboratively. When you find a better way to validate an experiment, pressure-test a metric, or get signal from AI faster — you make it the team's new baseline, and you make sure the team can execute it without you.

Qualifications and Skills

10+ years of product analytics experience in consumer-facing, high-growth environments

3+ years managing product analysts, with a track record of hiring, developing, and retaining top talent — and a player-coach disposition that keeps you close to the work

You don't wait for a spec. You notice the gap, frame the question, build the answer, and land the insight with the right audience. You progress at 5x the velocity of a traditional analyst — not by cutting corners, but by leveraging every tool available. When you solve a problem, you solve it for the team.

You've changed what gets built, not just reported on what shipped.

Deep expertise in experiment design, causal inference, and power analysis — combined with daily use of AI tools and a clear-eyed awareness of where they accelerate, where they hallucinate, and where human judgment is non-negotiable.

You can make an executive care about a p-value and a data engineer care about a business metric. You write clearly, present with conviction, and know when a Slack message beats a slide deck.

Comfortable across the modern analytics stack (Snowflake, dbt, Amplitude, Hex, Mode). Robust SQL foundations — not because you'll write every query by hand, but because you need to reason through data reasoning, validate AI-generated output, and debug when something's off.