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Growth Engagement Specialist

Work from home

Remote role where the employee must remain based in a particular country.

Canada only

From the employer's advert: Wealthsimple is Canada’s leading financial innovator.

Employer listed it 3 weeks ago Β· Added 3 weeks ago

Been open since 3 weeks ago, still being checked, but it has been live a while.

Salary

$70k to $87k per year

Location

Canada only

Timezone

US East

Contract

Full-time

Experience

Entry

Category

Marketing

Published by the employer

What the advert says

Quoted word for word from the employer's advert. Where it says nothing, we say so.

Working hours
Not mentioned in the advert
Where you can work from
🌎 We are a hybrid team with over 1,500 employees across North America.
Contract
Not mentioned in the advert
Experience asked for
2-5 years hands-on experience using marketing automation platforms (Braze or Iterable preferred); demonstrated ability to rapidly adapt to new tools and processes
Pay
Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration.

Remote flexibility

Work from home

This is a remote role, but the employee must be based in Canada. It is work from home rather than work from anywhere.

What the employer says

  • Source listing states candidate location: "Remote (Canada), Remote"

What Nomaders makes of it

  • Residency required in Canada
  • Payroll and tax are likely handled in that country only

The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.

Before you apply

Experience: employer states

Written as a requirement

  • β€œCampaign performance analysis & reporting, A/B testing experience required; demonstrated experimental design ability a strong plus”

Written as a nice-to-have

  • β€œ2-5 years hands-on experience using marketing automation platforms (Braze or Iterable preferred); demonstrated ability to rapidly adapt to new tools and processes”
  • β€œ1+ year experience coding for email, or equivalent HTML/CSS skill required; SQL experience a plus”

Questions worth asking: Nomaders interpretation

  • The advert does not say whether this is employment or a contractor arrangement. Ask, as it affects tax and benefits.

Produced automatically from this advert's text; not reviewed by a person. The employer's own page is the final word.

About the role

Build something people love

Wealthsimple is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada.

We're proud of what we've built β€” and we're just getting started. Read our Culture Manual and learn more about how we work .

About the role

We're hiring a Growth Engagement Specialist to play a critical role in Wealthsimple's proactive client communication initiatives. This role is both technical and creative, where you'll work on the planning and execution of end-to-end growth marketing campaigns across Wealthsimple's brand and product ecosystem, using AI-assisted tooling to do it faster and better than ever before.

The ideal candidate is one who can think "client-first," who can balance multiple projects simultaneously without sacrificing on quality, and who understands the interconnected technical and creative elements of consumer performance marketing programs β€” including where AI can meaningfully accelerate or improve that work. You'll be joining our multidisciplinary Growth organization where you'll work with stakeholders from Product, Engineering, Design, Data Science, and other growth and lifecycle marketers like yourself.

What you'll do:

Own day-to-day execution of multi-channel marketing campaigns (esp. in-app content, email and mobile push), including segmenting target audiences, orchestrating multi-channel journeys, building templates, QA & deploying campaigns, and reporting on performance

Use AI tools (e.g. Claude, Braze's AI features, or similar) to improve QA, content generation, campaign briefs, and reporting, and help build repeatable AI-powered workflows for the broader lifecycle & growth teams

Ideate & experiment on growth engagement strategies/tactics, including personalization and content variation, to drive client acquisition, activation, retention and engagement

Split your time roughly 50/50 between partnerships (integrating and marketing new partner offers, growing perk usage/redemptions, and supporting sponsorship activations) and referral growth (running monthly campaigns and experiments to increase acquisition through referrals)

Analyze campaign and program performance; proactively report on campaign impact, client behaviours, and experimental results/learnings, using AI tools to accelerate analysis and synthesis where useful

What you bring

2-5 years hands-on experience using marketing automation platforms (Braze or Iterable preferred); demonstrated ability to rapidly adapt to new tools and processes

1+ year experience coding for email, or equivalent HTML/CSS skill required; SQL experience a plus

Genuine enthusiasm for using AI tools (e.g. Claude or similar) in day-to-day marketing execution, comfort experimenting with prompts, workflows, and AI-assisted QA, not just traditional tooling

Strong understanding of audience segmentation across channels, campaigns, and more required

Understanding of marketing technology best practices, including responsive design, inboxing/deliverability, and audience segmentation

Campaign performance analysis & reporting, A/B testing experience required; demonstrated experimental design ability a strong plus

Familiarity with key elements of lifecycle marketing acquisition, activation, engagement, and retention strategies & tactics (esp. automated customer journeys, triggered comms, and multi-channel campaigns)

Experience with mobile marketing (e.g. push notifications, in-app messaging) is a plus

Proven success in working with cross-functional teams (e.g. Marketing, Product, Creative, Engineering, Data, etc.) to set and execute against data-informed growth targets/OKRs

Why Wealthsimple?

🌸 Top-tier health benefits and life insurance

Requirements

  • Β·2-5 years hands-on experience using marketing automation platforms (Braze or Iterable preferred); demonstrated ability to rapidly adapt to new tools and processes
  • Β·1+ year experience coding for email, or equivalent HTML/CSS skill required; SQL experience a plus
  • Β·Genuine enthusiasm for using AI tools (e.g. Claude or similar) in day-to-day marketing execution, comfort experimenting with prompts, workflows, and AI-assisted QA, not just traditional tooling
  • Β·Strong understanding of audience segmentation across channels, campaigns, and more required
  • Β·Understanding of marketing technology best practices, including responsive design, inboxing/deliverability, and audience segmentation

Benefits

  • Β·πŸ“ˆ Long-term group savings with employer match, through Wealthsimple for Business
  • ·🌴 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year*
  • ·✈️ 90 days away: work outside Canada for up to 90 days per year*
  • Β·πŸ‘₯ Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS

How to apply

  1. 1Check the flexibility label above, work from home, matches where you plan to live and work.
  2. 2Tailor your CV to the role at Wealthsimple, mentioning your remote working experience and working hours (US East).
  3. 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.

Found 19d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.

Listing sourced from Company boards.

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