Senior Specialist, Growth Marketing - Wealthsimple Business

Build something people love

Wealthsimple is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada.

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About the team

Over 30,000 Canadian businesses already trust Wealthsimple Business to spend, invest, and help their employees save, all in one place. But most Canadian SMBs still don't know we offer business banking at all. Our team owns the growth engine that closes that gap: getting Wealthsimple Business in front of the millions of small businesses in Canada who haven't heard of it yet, and building the pipeline that lets us compete directly for a market that isn't ours yet. We work closely with the broader Marketing org but stay focused on this segment specifically. This isn't general brand awareness — it's demand for a product category most SMBs haven't considered us for.

About the role

You'll own net-new customer acquisition for the SMB segment: running the paid and experimental channels that create demand where none currently exists. This is a build-from-scratch role in a real sense. The acquisition engine for this segment doesn't exist yet, so you'll be defining it, testing what moves the needle, and scaling what works, rather than optimizing something already in motion.

What you'll do

Own SMB-specific acquisition: explore and test across channel types, paid media, partnerships, content, community, and anything else that could move the needle. No one's handing you a channel mix. Figuring that out is the job

Run the team's growth experimentation cadence: CAC/LTV analysis and funnel experiments that turn into repeatable, scalable campaigns, not one-off tests, measured through to pipeline handed to Sales

Test positioning and messaging that gets this segment to notice us for the first time

Own growth-motivated webinars and other programs aimed at reaching new audiences, not nurturing ones we already have

Partner with the Demand Gen Specialist so acquisition experiments feed nurture, and nurture insights inform where acquisition effort goes next

Embed AI into your day-to-day, creative and copy iteration, audience research, campaign experimentation, to move faster and test more

What you bring

4–6+ years in growth or performance marketing, with a track record of generating demand and measuring it through to downstream pipeline value

Experience building and running growth experiments: channel tests, funnel optimization, CAC/LTV analysis. You don't just execute a media plan someone else designed

Comfort operating in a segment or product with limited brand awareness. You understand how messaging, channel mix, and creative have to work differently when you're introducing a category to someone who doesn't know it exists yet, not comparing features for someone who already does

Experience running net-new-audience programs (webinars, partnerships, co-marketing) aimed at reaching new audiences, not nurturing existing ones

An analytical mindset: you use data to diagnose funnel problems, prioritize opportunities, and recommend what to do next, not just report on results

Clear written communication: able to translate test results and positioning ideas into something a cross-functional team can act on

A demonstrated habit of using AI to accelerate your work: building lead enrichment workflows, generating and testing creative at scale, or surfacing insights from data faster. You treat AI as a core part of how you work

Nice to have

Experience running go-to-market for a product or benefit launch across paid, lifecycle, and product surfaces.