Instructure
Marketing Operations Coordinator
Remote role where the employee must remain based in a particular country.
Mexico only
Employer listed it 6 weeks ago · Added 4 days ago
Been open since 6 weeks ago, still checked daily, but it has been live a while.
Salary
$350,000–$450,000
Location
Mexico only
Timezone
Not stated
Contract
Full-time
Experience
Mid
Category
Marketing
Published by the employer
Remote flexibility
Work from home
This is a remote role, but the employee must be based in Mexico. It is work from home rather than work from anywhere.
What the employer says
- Source listing states candidate location: "Mexico, Remote"
What Nomaders makes of it
- Residency required in Mexico
- Payroll and tax are likely handled in that country only
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
At Instructure , we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:
About the Team
The Marketing Operations team is the backbone of our go-to-market strategy, ensuring cross-functional alignment across Sales, Marketing, and Customer Success. As a Marketing Operations Coordinator, you will be a key contributor focused on campaign execution, operational excellence, and system optimization—supporting a world-class marketing organization across digital, regional, demand gen, and customer marketing initiatives.
What Success Looks Like
This role will be a crucial member of the Marketing Operations function, with success measured across the following focus areas:
Campaign Operations Excellence: Efficiently build, QA, and deploy Marketo programs across a variety of campaign types—email, webinar, nurture, events—ensuring accuracy, timeliness, and performance.
Process Discipline & Optimization: Follow and improve existing campaign and lead flow processes. Help document workflows and identify bottlenecks.
Data Quality & System Hygiene: Maintain high data standards through regular audits, field normalization, and campaign attribution support.
Collaboration & Communication: Partner closely with marketers, SDRs, and cross-functional teams to ensure seamless execution and visibility into campaign status and results.
Platform & Tools Stewardship: Learn and optimize tools like Marketo, Salesforce, Openprise, and Outreach to drive scale and efficiency.
Key Responsibilities
Build, test, and deploy programs in Marketo, aligned with campaign briefs and timelines
Support campaign tracking through proper UTM structure, program channel/tags, and Salesforce campaign setup
Manage lead processing workflows and maintain routing, scoring, and assignment accuracy in coordination with SDR leadership
Troubleshoot Marketo and lead flow issues, escalating or resolving as needed
Enforce campaign and lead management best practices through audits and QA processes
Partner with Digital Marketing and Web teams on form strategies, ensuring alignment with routing and SDR communications
Maintain documentation of campaign operations playbooks, workflows, and templates
Collaborate with Demand Gen, Events, and Content teams to ensure flawless campaign execution
Stay current on industry trends, platform updates, and seek Marketo Certified Expert (MCE) certification over time
Qualifications
2+ years of experience in Marketing Operations or Campaign Execution, preferably in a B2B SaaS environment
Hands-on experience with Marketo (required), Salesforce (preferred), and Excel/Sheets
Familiarity with lead lifecycle management, scoring models, and campaign attribution
Requirements
- ·2+ years of experience in Marketing Operations or Campaign Execution, preferably in a B2B SaaS environment
- ·Hands-on experience with Marketo (required), Salesforce (preferred), and Excel/Sheets
- ·Familiarity with lead lifecycle management, scoring models, and campaign attribution
- ·Excellent organizational and project management skills with strong attention to detail
- ·Clear, concise communication style—especially when translating technical requirements to non-technical stakeholders
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, work from home, matches where you plan to live and work.
- 2Tailor your CV to the role at Instructure, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 5d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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