Marketing Strategist

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Job Title: Senior Marketing Strategist Location: Remote Time Zone: US Time Zones (EST–PST)

Role Overview We are looking for a Senior Marketing Strategist to drive brand growth through thoughtful campaign strategy, social media leadership, and paid media execution. This is a full-time role for a marketing generalist who brings both strategic thinking and a hands-on approach. The right person understands how to connect the dots between brand storytelling, audience targeting, and performance marketing to deliver measurable results.

Key Responsibilities

Develop and lead integrated marketing strategies that span campaigns, social media, and paid channels

Own end-to-end campaign management including planning, creative briefing, execution, and post-campaign analysis

Manage paid media activity across platforms, continuously testing and optimizing for performance

Build and maintain a strong organic social media presence through content strategy and community engagement

Use data and analytics to evaluate marketing effectiveness and make informed strategic decisions

Partner with creative, product, and leadership teams to ensure marketing aligns with broader business objectives

Identify growth opportunities and proactively propose new initiatives or channel strategies

Required Qualifications

Extensive marketing experience spanning campaign management, social media, and paid media

Strong strategic thinking with the ability to develop marketing plans and translate them into execution

Hands-on experience with paid advertising platforms including Meta, Google, or similar

Solid understanding of social media dynamics, content performance, and audience growth strategies

Excellent communication and stakeholder management skills

Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.

Preferred Qualifications

Experience in brand strategy or brand positioning work

Familiarity with influencer marketing or partnership-based growth strategies

Exposure to B2B or B2C marketing across multiple verticals

Tools & Technology

Meta Business Suite / Google Ads / TikTok Ads Manager