Creative Marketing Lead

About us: Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team comprises over 300 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team. Our mission: Become a stepping stone on our customers’ journeys of self-improvement. Our values:

D eliver what matters

R espect and support others

I nitiate and own

V oiceopenly

E xecute with quality

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact. For more information on Gismart, visit gismart.com . About project Dancebit turns exercise into a dance party with dance workouts set to energizing beats. Professional instructors guide you through easy-to-follow choreographies that help you burn calories, improve coordination, and build strength. It’s the perfect app for anyone looking to stay fit and active through dancing at home.

Requirements:

At least 3+ years of experience in creative production, advertising, or a related field

Creative production expertise. Strong knowledge of creative production, including video, graphic design, copywriting, and digital advertising

Data-driven decision-making. Ability to use data and analytics to make informed decisions about creative direction and messaging

Project management. Experience in managing multiple creative projects simultaneously, with the ability to prioritize tasks, meet deadlines

Familiarity with digital marketing. Understanding of digital marketing platforms such as Google Ads, Facebook Ads, and other social media platforms

Leadership. Strong leadership skills, with the ability to lead and inspire a team to achieve goals and excel in their roles

Communication. Excellent communication skills, with the ability to effectively communicate ideas, feedback, and instructions to team members, stakeholders, and cross-functional teams

Creative problem-solving. Ability to think creatively and come up with innovative solutions to challenges and obstacles

Adaptability. Flexibility to adapt to changing priorities and circumstances, with the ability to pivot quickly when necessary

English at the Upper-Intermediate level and higher, both written and spoken

Responsibilities:

Developing creative marketing strategies. Develop and execute innovative, data-driven creative strategies for digital advertising campaigns, ensuring alignment with performance goals

Team management . Manage and lead a team of marketers, designers, and video editors to ensure that all projects are completed on time and to a high standard of quality

Production process optimization. Streamline the creative production process, identifying areas for improvement and implementing changes to increase efficiency and quality

Performance optimization . Continuously analyze and optimize the performance of creative materials, using data and analytics to make informed decisions about creative direction and messaging

Cross-functional collaboration. Collaborate with other teams, including user acquisition, analytics, and product marketing, to ensure that creative materials are aligned with overall marketing and business objectives