Head of Brand

Apify is the largest marketplace of tools for AI. 25,000 Actors helping people and agents get real-time web data, track competitors, generate leads, or integrate their apps. Actors are built by a global creator community that now earns more than $1M every month.

Join us to help people put the web to work. Apify can find missing children , protect consumers from fake discounts across the EU , and feed data to AI chatbots .

We’re looking for a Head of Brand to define and amplify Apify's voice in the global market and make Apify a distinctive brand. We need someone who can craft a compelling brand narrative that resonates with developers, enterprise leaders, and the broader AI ecosystem. You will be the architect of how the world perceives Apify. You will drive our presence at global events, shape our social media voice, and launch campaigns that make Apify synonymous with the future of web data.

What you'll do:

Define and orchestrate the long-term brand vision to transform Apify into a global “ distinctive brand” that people are proud to use. You will bridge the gap between our roots in web scraping and our future in AI to create a narrative that is both logical and emotionally compelling .

Make Actors the industry-standard synonym for web automation tools, AI agents, and web scrapers. Your goal is to make the term "Actor" as ubiquitous in our space as "container" is in DevOps.

Build and lead the brand team , shifting our approach from ad-hoc activities to a cohesive, high-impact strategy that amplifies our reach.

Move beyond standard marketing to conceptualize and drive the creation of new categories for Apify , executing bold campaigns that drive awareness and sentiment, such as viral community challenges, major partnership announcements, out-of-home advertisements, and digital PR pieces.

Act as a strategic partner to the senior team , defining the thought leadership narrative and identifying high-leverage speaking opportunities (podcasts, panels, press) that establish Apify as the category leader.

Work hand-in-hand with the marketing leadership to ensure that our brand awareness campaigns and performance acquisition efforts are perfectly synchronized. You will align on messaging and timing so that "Brand" creates the demand that "Performance" captures while “Content” makes sure the messaging is consistent across all touch points.

Collaborate closely with the PeopleOps team to shape our employer branding, ensuring Apify is recognized as a top-tier destination for world-class engineering and GTM talent.

Use data to prove the value of the brand. You understand that brand isn't just "fluff" and you will build the framework to measure success through share of voice, sentiment analysis, direct traffic lift, and organic search volume.

Who we’re looking for:

You have 5+ years of experience in brand marketing , ideally at a technology company with a strong focus on software developers and B2B SaaS/PaaS. Experience with the US market is a must, as you understand the cultural nuances required to win there.

You have a proven track record of building and managing high-performing teams ; you know how to hire, mentor, and lead a team of event managers, social media pros, and creatives.

You understand the mechanics of building a distinctive brand. You know that strong brands are built on emotion, not just logic, and you have experience turning standard users into passionate fans and advocates.

You have successfully repositioned a company or defined a new market space in the past. You know how to take a product known for "X" and shift the narrative so the market sees it as "Y" (e.g. from a niche tool to a critical platform). You don't just compete on features. You change the story of why the product exists.

You are a master storyteller who can take complex technical capabilities (such as an MCP server, headless browsers, or AI agents) and distill them into a clear, exciting vision that works for both engineers and C-level executives.

You have strong creative and visual fluency , capable of setting the standard for our visual identity and briefing designers/video teams (both internal and external) to produce work that stands out in a crowded feed.

You value authenticity over corporate speak ; you understand that to win the trust of developers, we must remain transparent, genuine, and avoid empty buzzwords.

You thrive in cross-functional environments and can build trust with the Content team, Design team, DevRel, leadership team, and others to ensure the brand promise matches the product reality.

You have excellent written and verbal communication skills in English and experience working directly with a variety of people, including product managers, engineers, designers, and senior leadership.

What we expect from you in the first 6 months:

You will join as a key member of the Marketing leadership team. Your initial focus will be to audit our current position and quickly establish a compelling narrative while taking over management of the existing brand functions. You must balance high-level strategy with the "hands-on" reality of a scale-up.