Senior Manager, Partner Marketing

About Andela:

At Andela, we know brilliance is evenly distributed around the world, but opportunity is not. For over 12 years, Andela has connected its customers with top global, remote technical talent from over 135 countries with the majority residing in emerging markets like Africa and Latin America.

As one of the world’s largest talent marketplaces, Andela gives companies greater flexibility to quickly deploy qualified technologists. With talent highly skilled in advanced technologies to support Application Development, Artificial Intelligence, Cloud & DevOps, Data Engineering, and much more, customers experience 33% faster project delivery. The company’s exclusive AI-powered platform, Andela Talent Cloud , is the industry’s only unified platform managing the complete global talent lifecycle and enables customers to fill individual roles or engage fully managed teams up to 66% faster.

Andela is on the precipice of two breakout industry transformations: one in staffing/hiring and the other in software development, both accelerated by generative AI.

Join us and change the world.

Job Summary

As the Senior Manager, Partner Marketing, you will play a key role in building Andela's partner marketing program — developing the strategy, programs, and relationships that drive pipeline, revenue, and brand presence through Andela's partner channel. This is a high-impact, high-visibility role for a seasoned partner marketer who thrives on building in ambiguous environments and is energized by the opportunity to shape a channel that is central to Andela's growth strategy.

You will work hand-in-hand with the Director of Partnerships to define and execute a partner channel marketing strategy — including co-marketing programs, joint go-to-market campaigns, partner enablement, and channel events — that accelerates both partner acquisition and partner-sourced revenue. You will serve as the connective tissue between the Partnerships team and the broader marketing organization, bringing Andela's full marketing capabilities to bear in the partner channel context.

This role reports to the Senior Director of Marketing, GTM Strategy, and is based in the US or Canada.

Exceptional Leadership

As an Andelan, you'll serve as a role model for the rest of the company — you do not need to manage people to be a leader at Andela! Think about the feedback your peers typically give you — if it usually sounds like the below, we want to hear from you.

Low ego, low drama : You share credit, take blame. You like being wrong because it means someone else had an even better idea.

Onedela mentality : You break silos across teams. You put the company and mission first above your team alone.

Great listener, hungry for feedback : You’re always seeking to improve – our product, our business, yourself. You solicit diverse opinions and deeply listen.

Owner, not renter : You see a problem, you fix it or find someone who will. The buck stops with you.

Cultivator: You enrich, you push, you make others grow. It comes from the heart, because you care.

Key Responsibilities

Partner Channel Strategy

Partner with the Director of Partnerships to define and execute Andela's partner channel marketing strategy — including co-marketing frameworks, joint GTM motions, and events.

Develop a partner marketing playbook that scales across the three ways: to the partner, with the partner, and through the partner.

Establish the metrics, reporting cadence, and feedback loops needed to measure partner marketing effectiveness and continuously improve program performance.

Stay current on partner ecosystem trends, competitor partner programs, and emerging best practices in B2B channel marketing.

Co-Marketing Programs & Campaigns

Design and execute co-marketing campaigns with named partners, including joint demand generation, content collaborations, webinars, digital campaigns, and co-branded events that generate pipeline and drive partner-sourced revenue.