Alternative Payments

More roles at Alternative Payments

Senior Product Marketing Manager

Hybrid

Part remote, part office, you need to live within commuting distance of a named location.

Hybrid · Toronto

Employer listed it 7 weeks ago · Added 5 weeks ago

Been open since 7 weeks ago. Long-running listings are sometimes left up after the role is filled.

Salary

$120,000 to $140,000 total target

Location

Hybrid · Toronto

Timezone

Not stated

Contract

Full-time

Experience

Senior

What the advert says

Quoted word for word from the employer's advert. Where it says nothing, we say so.

Working hours: Not mentioned in the advert
Where you can work from: This hybrid role is available to candidates who are eligible to work in Canada.
Contract: Not mentioned in the advert
Experience asked for: Not mentioned in the advert
Pay: Competitive salary tailored to your experience, skills, and expertise.

Remote flexibility

Hybrid

This role is only partly remote, the employer expects time in the office around Toronto, Hybrid, so you need to live within commuting distance.

What the employer says

Source listing states candidate location: "Toronto, Hybrid"
Listing mentions "Hybrid" and 3 days a week in the office

What Nomaders makes of it

Not suitable if you plan to move between countries

The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.

Before you apply

Experience: employer states

Written as a nice-to-have

“AI literacy and an interest in using new tools to improve research and analysis; advanced technical or automation experience is not required.”

Questions worth asking: Nomaders interpretation

This role involves office time, but the advert does not say how often. Ask how many days a week are expected on site.
The advert does not say whether this is employment or a contractor arrangement. Ask, as it affects tax and benefits.

Produced automatically from this advert's text; not reviewed by a person. The employer's own page is the final word.

About the role

Alternative Payments is building the financial operating system for SMBs, consolidating the disconnected tech stack that holds service-based businesses back. Starting with MSPs, we’ve spent five years perfecting accounts receivable, and we’re now expanding into accounts payable, AI-powered analytics, and beyond. We’re at an inflection point: closing the loop on money movement and laying the foundation for a platform that will reshape how service businesses operate financially.

We’re growing fast, thinking big, and building a global team that wants to be part of something that lasts. We believe the best solutions come from diverse perspectives, deep collaboration, and a shared obsession with customer impact. If you’re energized by real problems, real customers, and real impact, we want to hear from you!

What We’re Looking For

We’re looking for a Senior Product Marketing Manager to help build the product marketing function at Alternative Payments.

As we expand beyond accounts receivable into accounts payable, AI-powered analytics and broader money movement, we need someone who can define who we’re building for, shape how we communicate our value and bring Product, Sales and Marketing together around a clear go-to-market strategy.

You’ll own the foundational product marketing work across our products and verticals —from ICPs, personas and buyer journeys to positioning, product launches and competitive intelligence. This is a hands-on builder role for someone who understands what strong product marketing looks like , is comfortable creating the motions that do not yet exist here and can turn customer and commercial insight into a story the market understands.

You’ll be joining a growing team at an important stage in our evolution, with significant visibility and the opportunity to shape how product marketing operates at Alternative Payments.

This hybrid role is available to candidates who are eligible to work in Canada. You'll be required to spend 3 days a week (Mon - Wed) in our centrally located downtown office (Queen W + Spadina).

What You’ll Do

Own and evolve our ICPs, buyer personas and buyer journeys across our products and priority verticals.

Develop clear, differentiated positioning and messaging grounded in customer needs, market evidence and the problems our products solve.

Partner closely with Product to understand the roadmap, influence go-to-market priorities and determine how and when new capabilities should be introduced to the market.

Own the product launch roadmap and go-to-market strategy for new products and major releases, coordinating across Product, Sales and Marketing from planning through execution.

Build and maintain our competitive intelligence program, including competitor positioning, pricing, product direction, key differentiators and defensible reasons to believe.

Analyze sales calls, pipeline performance, win/loss data, customer feedback and market research to identify why we win, why we lose and which messages resonate most strongly.

Conduct customer, prospect and Sales interviews and supplement internal insight with third-party research, user testing or market studies where needed.

Translate research into practical resources that help our GTM teams succeed, including messaging frameworks, sales enablement, objection handling and launch narratives.

Shape the story behind product-led campaigns and launch moments, including briefing content and developing the narrative for webinars, presentations and other market-facing initiatives.

Lead working sessions and build alignment across Product, Sales, Marketing and senior leadership, confidently recommending a direction when perspectives differ.

Establish the processes, workplans and measures of success needed to demonstrate the impact of product marketing over time.

Use AI and emerging tools to accelerate research, synthesize customer and sales insights and improve the quality and efficiency of your work.

What You’ll Bring

5+ years of B2B SaaS product marketing experience , with meaningful ownership of positioning, messaging, buyer research and go-to-market strategy.

Experience independently leading product launches from early planning through market execution and adoption.

Requirements

·5+ years of B2B SaaS product marketing experience , with meaningful ownership of positioning, messaging, buyer research and go-to-market strategy.
·Experience independently leading product launches from early planning through market execution and adoption.
·A strong understanding of product marketing fundamentals and the ability to build effective product marketing programs without relying on an established playbook or large supporting team.
·Strong qualitative and quantitative research skills, including experience with customer interviews, sales-call analysis, win/loss data, segmentation and competitive intelligence.
·A track record of turning customer and market insight into differentiated positioning and messaging that Sales, Marketing and Product teams can put into practice.

Benefits

·Competitive salary tailored to your experience, skills, and expertise.
·Equity opportunities so you can share in our growth and success.
·Unlimited PTO and flexibility when you need it the most.
·Yearly learning & development stipend to help you grow and do your best work.
·Why Choose Alternative Payments?

How to apply

1Check the flexibility label above, hybrid, matches where you plan to live and work.
2Tailor your CV to the role at Alternative Payments, mentioning your remote working experience.
3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.

Found 1mo ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.

Listing sourced from Company boards.