Consumer Growth Specialist

About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 3.6 million customers and partner with more than 55,000 merchants, making Addi Colombia’s fastest-growing marketplace. With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably. Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Execute the analytical and operational work that keeps the Growth team's projects moving at speed and quality. Each Growth Specialist is dedicated to one Growth Manager, covering data pulling, audience building, GTM coordination, and weekly reporting across a portfolio of 4 to 5 active projects. When the Marketing Operations team does not have bandwidth, the Growth Specialist steps in to launch campaigns directly in Braze.

What you will do

Accelerate test velocity by 30% in the first 6 months by owning data pulls, audience setup, and GTM coordination for all active projects, so tests go live in the same sprint they are designed.

Maintain a clean, MECE test pool at all times by managing audience segmentation and enforcing test group separation across all concurrent projects, eliminating invalid results caused by audience overlap.

Deliver weekly performance reports for every active project with zero gaps, providing the Growth Manager with a reliable data layer to make decisions without pulling numbers themselves.

Own GTM coordination for at least 3 active projects simultaneously by serving as the operational link between Growth, Branding, and Product, keeping timelines on track without requiring manager involvement in execution details.

Be ready to launch campaigns in Braze within 60 days by learning the team's canvas structures and naming conventions well enough to execute a launch independently when the Marketing Operations team is at capacity.

What we’re looking for

Executes with speed and accuracy

Moves fast on execution tasks without sacrificing quality. Completes requests end-to-end without needing step-by-step direction.

Follows checklists and SOPs consistently. Does not skip steps under time pressure.

Works with data confidently

Writes SQL at an intermediate level to pull and validate data from a warehouse. Comfortable with Databricks or a similar environment. Expert-level SQL is not required; the bar is correct, reliable queries.

Reads dashboards and identifies what the numbers mean without being told how to interpret them.

Runs ROI analysis on campaigns and incentives: cost per incremental user, payback, and return by segment.

Understands how marketing platforms work operationally

Knows how campaigns are structured and launched in a CRM tool (Braze or comparable). Does not need to build automation or own the infrastructure.

Understands segments, audiences, and basic channel logic well enough to execute a launch from a brief when needed.