Pavago
More roles at PavagoEmail Marketing Specialist
Remote role where the employee must remain based in a particular country.
United States only
From the listing details: Source listing states candidate location: "United States, Remote"
Employer listed it 5 months ago · Added 2 weeks ago
Been open since 5 months ago. Long-running listings are sometimes left up after the role is filled.
Salary
Not stated
Location
United States only
Timezone
US East
Contract
Full-time
Experience
Mid
Category
Marketing
The employer did not publish a salary, and we have too few comparable roles to estimate one.
What the advert says
Quoted word for word from the employer's advert. Where it says nothing, we say so.
- Working hours
Position Type: Full-Time, Remote Working Hours: U.S.
- Where you can work from
- Location eligibility not confirmed
- Contract
Position Type: Full-Time, Remote Working Hours: U.S.
- Experience asked for
- Not mentioned in the advert
- Pay
- Not mentioned in the advert
Remote flexibility
Work from home
This is a remote role, but the employee must be based in United States. It is work from home rather than work from anywhere.
What the employer says
- Source listing states candidate location: "United States, Remote"
What Nomaders makes of it
- Residency required in United States
- Payroll and tax are likely handled in that country only
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
Before you apply
Experience: employer states
Written as a requirement
- “Required Experience & Skills”
- “Hands-on experience with at least one major ESP (HubSpot, Klaviyo, Marketo, Mailchimp, ActiveCampaign)”
Written as a nice-to-have
- “Preferred Experience & Skills”
Questions worth asking: Nomaders interpretation
- The advert does not say where you can be based. Ask which countries they can legally employ or contract you from.
- No pay is stated. Ask for the salary range before investing time in interviews.
Produced automatically from this advert's text; not reviewed by a person. The employer's own page is the final word.
About the role
Job Title: Email Marketing Specialist
Position Type: Full-Time, Remote Working Hours: U.S. Client Business Hours (with flexibility for campaign launches and reporting deadlines)
About the Role
Our client is seeking an Email Marketing Specialist to build, launch, and optimize high-performing email campaigns that drive engagement, nurture leads, and generate measurable business results.
This role combines creative copywriting, audience segmentation, automation strategy, and technical ESP management. The Email Marketing Specialist owns the full email campaign lifecycle — from campaign planning and workflow automation to deliverability optimization and performance reporting.
The ideal candidate is analytical, detail-oriented, and comfortable balancing creative messaging with performance-driven optimization.
Responsibilities
Campaign Development & Execution
• Build and launch email campaigns using platforms such as HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign • Write compelling subject lines, email copy, and calls-to-action tailored to audience segments • Design and optimize responsive email templates aligned with brand guidelines • Perform light HTML/CSS edits when necessary to improve formatting and rendering
Audience Segmentation & List Management
• Maintain and organize email databases ranging from 20k–200k+ contacts • Segment audiences by lifecycle stage, engagement level, persona, geography, and behavioral data • Clean and maintain healthy email lists by removing inactive users, hard bounces, spam traps, and duplicates • Improve personalization strategies to increase engagement and conversion performance
Automation & Nurture Workflows
• Build and maintain drip campaigns, nurture sequences, abandoned cart flows, onboarding workflows, and behavioral automations • Test workflow logic and trigger conditions to ensure campaigns function correctly • Continuously optimize automation flows to improve conversion rates and engagement
Deliverability & Compliance
• Monitor sender reputation, inbox placement, and overall deliverability performance • Manage SPF, DKIM, DNS, suppression lists, and email authentication configurations • Ensure campaigns remain compliant with CAN-SPAM, GDPR, CCPA, and email marketing best practices • Troubleshoot deliverability issues using tools such as Litmus, GlockApps, or Postmark
Performance Optimization & Reporting
• Conduct A/B testing on subject lines, CTAs, send times, layouts, and messaging • Analyze campaign performance metrics including open rates, CTR, conversion rates, bounce rates, and unsubscribe rates • Build dashboards and reports using Google Analytics, CRM platforms, Looker, or ESP analytics tools • Present findings, recommendations, and optimization strategies to leadership and stakeholders
What Makes You a Perfect Fit
• Strong balance between creative marketing and analytical thinking • Excellent copywriting and communication skills with attention to detail • Technically capable of managing ESP configurations and deliverability troubleshooting • Organized and able to manage multiple campaigns, automations, and reporting cycles simultaneously • Data-driven mindset focused on continuous optimization and measurable results
Required Experience & Skills
• 2+ years of professional email marketing experience • Hands-on experience with at least one major ESP (HubSpot, Klaviyo, Marketo, Mailchimp, ActiveCampaign) • Strong understanding of audience segmentation and email automation workflows • Advanced Excel/Google Sheets skills (pivot tables, VLOOKUPs, reporting, segmentation) • Basic HTML/CSS knowledge for email template customization • Experience tracking and analyzing email campaign performance metrics
Preferred Experience & Skills
• Experience managing email programs for 50k+ contacts • Familiarity with deliverability and inbox placement tools (Litmus, GlockApps, Postmark) • Experience integrating ESPs with CRM systems such as Salesforce or HubSpot • Background in SaaS, e-commerce, or professional services industries • Understanding of lifecycle marketing and behavioral email strategies
What Does a Typical Day Look Like?
Requirements
- ·Preferred Experience & Skills
- ·What Does a Typical Day Look Like?
- ·An Email Marketing Specialist’s day revolves around creating, launching, and optimizing campaigns that drive measurable engagement and revenue. You will:
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, work from home, matches where you plan to live and work.
- 2Tailor your CV to the role at Pavago, mentioning your remote working experience and working hours (US East).
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 17d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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