Senior E-commerce Manager (Remote) | Canada

Location: Remote / Virtual

Job Type: Full-Time

At HireHawk , we connect top global talent with highperforming U.S. companies. Our focus is on finding exceptional professionals who bring both expertise and drive to every role. We’re passionate about helping candidates grow their careers while supporting our clients with reliable, remote-ready talent that makes an impact from day one.

This role is for a strategic, hands-on e-commerce leader who can take full ownership of our Shopify site and build the digital commerce function from the ground up. You’ll partner closely with the Founder, auditing what exists today, defining what “great” looks like, and executing the roadmap to get us there. The first phase is not about throwing money at ads, it’s about fixing fundamentals: site experience, analytics, merchandising, conversion, and operations. As the foundation strengthens, you’ll help us scale into paid media and CRM thoughtfully, and build the right team and partner bench over time.

Responsibilities:

Own the end-to-end Shopify experience, from backend operations to the storefront experience and on-site performance

Audit the current site, identify the highest-impact fixes, and turn them into a clear 30/60/90-day execution plan

Improve conversion rate and revenue per visitor through CRO, funnel analysis, and disciplined experimentation

Elevate on-site merchandising (collections, product pages, navigation, search, promotions) to increase AOV and conversion

Build reliable analytics and reporting that make performance clear (what’s working, what’s not, and why)

Create and manage a promotional and merchandising calendar that supports revenue goals without eroding brand value

Improve catalog and inventory hygiene (product data, tags, collections, and operational accuracy)

Manage cross-functional execution with designers, developers, copywriters, photographers/content teams, and other partners

Vet, hire, and manage freelancers and agencies as needed — and build scalable processes as the function grows

Define and track the KPIs that matter most for a profitable, scalable DTC channel

Requirements

Must-Have:

5+ years of e-commerce experience, with clear ownership of site performance and revenue outcomes

Strong Shopify expertise (admin, catalog management, configurations, and third-party app/integration oversight)

Proven ability to improve conversion through CRO, merchandising, and checkout/funnel optimization

Strong analytics instincts: you know how to set up reporting, interpret behavior, and prioritize what moves the needle

Experience working cross-functionally with creative and technical partners (design, dev, copy, photo/content, media/CRM)

Comfortable operating in lean, entrepreneurial environments where you lead and execute (especially in the early stages)

Experience reporting directly to founders