CXM Direct LLC
CRM Marketing Manager
Remote role where the employee must remain based in a particular country.
Armenia only
Employer listed it 4 weeks ago · Found 7h ago
Been open since 4 weeks ago, still being checked, but it has been live a while.
Salary
Not stated
Location
Armenia only
Timezone
Not stated
Contract
Full-time
Experience
Mid
Category
Marketing
This employer didn't state pay. Jobs like this usually pay around $95k–$165k a year, a typical range taken from 265 mid-level marketing roles on Nomaders that do state pay. It's a guide, not an offer.
Remote flexibility
Work from home
This is a remote role, but the employee must be based in Armenia. It is work from home rather than work from anywhere.
What the employer says
- Source listing states candidate location: "Armenia, Remote"
What Nomaders makes of it
- Residency required in Armenia
- Payroll and tax are likely handled in that country only
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
CRM Marketing Manager
Reporting to: CMO Location: Fully Remote Markets: 12
About the Role
We are looking for a CRM Marketing Manager to own CXM’s customer lifecycle marketing across 12 markets. You will use customer data, segmentation, automation, and personalised communications to improve activation, first-time deposits, retention, reactivation, and customer lifetime value.
This is a hands-on role for someone who can build CRM journeys from the ground up, manage campaigns across multiple markets, and use performance data to continuously improve results.
Key Objectives
Build and launch at least 3 automated lifecycle journeys covering welcome/activation, retention, and reactivation within the first 6 months.
Improve the current 9% lead-to-FTD conversion rate through targeted CRM activation campaigns.
Support reducing churn to below 10% through structured retention and reactivation programmes.
Build and maintain localised CRM journeys across all 12 markets .
Maintain 99%+ deliverability and ensure all CRM activity meets applicable compliance requirements.
Key Responsibilities
Lifecycle & CRM Strategy
Own customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back.
Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria.
Coordinate email and push communications to create a consistent customer experience.
Campaigns & Automation
Build, launch, and optimise automated CRM campaigns using platforms such as Mailgun, Braze, Klaviyo, or equivalent .
Create targeted campaigns based on customer behaviour, lifecycle stage, market, language, and product.
Manage promotional campaigns, newsletters, VIP communications, retention campaigns, and partner communications.
Develop and maintain reusable email templates and content blocks.
Segmentation & Personalisation
Build and maintain customer segments, consent lists, exclusions, and communication rules.
Configure personalised and dynamic content based on customer data.
Requirements
- ·Proven experience in CRM, lifecycle marketing, email marketing, or marketing automation .
- ·Hands-on experience building automated customer journeys.
- ·Strong understanding of segmentation, personalisation, triggers, and lifecycle strategy.
- ·Experience managing CRM across multiple markets and languages.
- ·Strong knowledge of email deliverability and campaign QA.
Benefits
- ·Fully remote working with minimal meeting overhead.
- ·Ownership of CRM across 12 international markets .
- ·Genuine opportunity to build and improve the customer lifecycle function.
- ·An established business with the resources and budget to execute ambitious CRM initiatives.
- ·Freedom to test, learn, and implement new ideas.
How to apply
- 1Check the flexibility label above, work from home, matches where you plan to live and work.
- 2Tailor your CV to the role at CXM Direct LLC, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 7h ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
Similar roles
Other open marketing roles with comparable remote rules.
Free to apply, no account needed.
Typically $95k to $165k per year · You'll be taken to the employer's careers page.