Senior Digital Marketing Manager/ Senior Media Buyer

Reports To : Growth Marketing Manager

Do you geek out on Media Buying and love driving revenue through direct response marketing?

Want to get in the door at an extremely fast growing marketing agency?

Want to work with world class copywriters, videographers, operations, and other media buyers, to help clients grow to new heights?

Well then look no further!

As we continue to grow our advertising agency, Client Accelerators is seeking a Senior Media Buyer to research, strategize, & then run ads across YouTube, Facebook, TikTok, Google & other platforms.

We currently spend over $3 Million Dollars a Month across these platforms and you’ll be helping increase that to $5 Million a month this year.

You will be working with some of the biggest names in the expert & consulting industry, clients like Russell Brunson, Anik Singal, Mike Tyson, Russ Ruffino, & many more.

You’ll work within a pod of videographers, copywriters, strategists, and data scientists to plan each client, forecast the targets we need to hit, script & direct each creative, then launch and work to hit forecasted targets every single quarter.

Responsibilities

Media Buying: We work across a ton of different advertising platforms, mainly YouTube, Facebook, TikTok, Google Search & Display. You will be managing upwards of $50,000 - $75,000 a day on these platforms. Some of our clients will scale very hard when we hit a winning campaign, so you will need to be prepared to do so.

Forecasting : You will be forecasting & creating different scenarios to hit clients targets. This includes mapping out current ad metrics, conversion rates & coming up with new improved forecasts based upon us lowering CPC, increasing conversion rates, etc..

Data Driven Decision Making : In our company, every decision is based upon data. You will be compiling and analyzing performance data for ad creative, landing pages, and offers to assess effectiveness and identify optimization opportunities.

Funnel Strategy: Every client we work with has a sales funnel and you will need to be able to identify where there are pages in the funnel that aren’t hitting industry benchmarks. This will allow us to increase conversion rate & drive more revenue with the same amount of traffic.

Creative Strategy : Creative is at the heart of everything we do. Great creative is the key to actually scaling on paid traffic (All other things being equal). You will be working with our creative team to come up with new angles, big ideas, and ultimately drive creative strategy for our clients. Brainstorm new and creative growth strategies and campaign ideas that set us apart from the competition.

Competitor Research : At CA, we don’t throw sh*t up against the wall and hope it sticks. We look at what’s already working in a particular niche, and look to use that to inspire what we do with ads & funnels that we are running. No need to reinvent the wheel.

Results

These are the specific results you will be expected to deliver every week, month, quarter & year.

Achieve 95% of Projected Quarterly Bonus Compensation Targets for Assigned Clients

Achieve 85% of All Projected Clients’ Quarterly Profit & ROAS Goals

Successfully Ramp 100% of New Junior Media Buyers to Full Productivity Within 3 Months

Success in Your First Two to Four Months Looks Like

Seamlessly building ad account structures in line with CA best practices. This includes having structures that are backed by solid reasoning, follow naming conventions, and aim to test and/or scale a specific strategy. You will have the ability to problem solve and overcome most account issues that you encounter.

Having confidence in scaling and optimizing ad accounts and understanding of success as it relates to client needs.