Creative Producer, Growth - Remote

About Replika

Replika is an AI companion loved by 35M+ users around the world. We’re redefining what it means to connect with technology – emotionally, intelligently, and personally. From mobile to VR, we’re building an experience that feels less like software and more like someone who gets you.

We’re scaling fast and taking on bold challenges to become the most human AI on the planet.

Designer About the role

We’ve just rebuilt Replika and we’re going through a renaissance, and our goal is exponential growth.

Growth creative is how we get there — across channels. We need a creative producer who can take a positioning idea on Monday and have it live by the end of the week, wherever it needs to run: paid campaigns on Meta, UGC on TikTok and Instagram, whatever the numbers point to. Written, cast, shot, cut, and shipped. This is the engine that feeds our growth, and you’re the one running it.

You’re not strategizing from a deck. You’re generating concepts, writing the scripts, writing the ad and TikTok copy in English yourself, sourcing and briefing creators, directing the shoots, cutting the paid ads, and reading the numbers to decide what to make next. Four, five, six shoots a week is normal, and so is a steady stream of paid creative iterations. The output is high, the bar is high, and the loop is fast.

Two things sit at the center of the role: paid campaign creative and UGC. On paid, you produce and iterate the ad creative that runs on Meta — the concepts, the hooks, the variants, the cuts that actually move the numbers. On UGC, you own our creator roster: a pool of creators and clippers you feed a steady stream of concepts worth making, and get quality work back from. Both are creative-first — the ideas are the job.

We work directly with product. When a creative idea needs a product hook, we ship the product hook the same day. You’ll be in the room for that, not waiting on it.

One thing we won’t compromise on: your English has to be genuinely excellent, and you have to have really written ad or TikTok copy in English that performed. If that’s you, keep reading.

What You’ll Be Doing

Turn positioning and creative concepts into growth content across channels — ideate, script, storyboard, shoot, cut, and ship. Some of it’s UGC, some of it’s paid ad creative; the concept comes first, the channel follows.

Produce and iterate paid campaign creative for Meta — hooks, angles, variants, and cuts built to move the numbers. You make the ad, watch how it performs, and make the next one sharper. A steady stream of iterations, not a one-off drop.

Own and grow the UGC creator roster — recruit, brief, and manage a pool of creators and clippers. Feed them a steady stream of concepts worth making, develop the ideas they run with, and get quality work back without it eating your week.

Write the copy yourself — ad copy, hooks, captions, and TikTok-native copy in English that actually converts, not translated, not close enough.

Source, brief, and direct creators and actors. You find the right people, write briefs that don’t need rewriting, run the shoot, and get the best work out of them.

Own production end-to-end — concept, casting, locations, props, on-set direction, and post. You don’t hand this off, you run it.

Scale what works. When a piece lands — UGC or paid — get it everywhere: more variants, more cuts, repurpose across platforms and briefs. Compound the winners, don’t one-and-done them.

Build the workflows that let us produce at scale — pipelines, briefs, and processes other people can plug into without the quality dropping.

Keep the back-office clean when it lands on you — contracts, usage rights, payments, roster tracking, campaign trafficking. You handle the basics yourself as needed and pull in support when it makes sense. The point is that it stays clean, not that it eats your week.

Read the numbers. Watch what’s performing across Meta, TikTok, Instagram, and paid social, kill what doesn’t work, and pour more into what does. You use the data to decide what to make next — you don’t need to build the dashboards yourself.

Stay on top of trends and competitor creative. You know what’s about to pop before it does, and you turn it into something on-brand fast.

Manage external agencies, production partners, and platforms when it makes sense. The creative calls stay with you.

What We’re Looking For