We Are Rosie
Media Director (Local/Regional Strategy)
Remote role where the employee must remain based in a particular country.
United States only
Employer listed it 3 weeks ago · Added yesterday
Been open since 3 weeks ago, still being checked, but it has been live a while.
Salary
Not stated
Location
United States only
Timezone
US East
Contract
Contract
Experience
Lead
Category
Other
This employer didn't state pay. Jobs like this usually pay around $165k–$250k a year, a typical range taken from 282 lead-level other roles on Nomaders that do state pay. It's a guide, not an offer.
Remote flexibility
Work from home
This is a remote role, but the employee must be based in United States. It is work from home rather than work from anywhere.
What the employer says
- Source listing states candidate location: "New York, NY, United States, New York, NY, us, Remote"
What Nomaders makes of it
- Residency required in United States
- Payroll and tax are likely handled in that country only
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
Our client is a media and marketing agency currently transitioning the media business for a national, multi-location home services brand with more than 40 local markets and an established, sizable media investment.
Duration: ~2 month project
Location: Remote
Hours/wk: 25-30 hours/week
Hourly Rate: $80-90/hr
We need a senior, hands-on media strategist to audit the inherited plan and recommend the right local, regional, and national architecture, centered on video and measurable business outcomes. This person will embed as part of the client team, personally conduct the analysis, lead client conversations, and turn the findings into an executable transition plan without disrupting current sales.
Responsibilities
Audit the existing plan by market and channel, identifying where investment, lead volume, appointments, cost of acquisition, and sales are misaligned.
Design the appropriate local, regional, and national structure across linear TV, CTV/OTT and video, paid search, and Meta, including where pooled buying improves or obscures local performance.
Evaluate market-level video pressure through GRPs, reach and frequency, flighting, inventory quality, premium and direct-response placements, and targeted heavy-ups.
Reconcile quarterly MMM; weekly branch-and-channel outcomes; daily lead and call-center signals; last-click reporting; Google Analytics; Meta; and Switch Growth conversion data.
Build a staged test-and-transition roadmap that protects lead flow and sales, clearly separating immediate changes from longer-term optimization.
Lead decision-oriented discussions for analytical marketing leaders and founder/franchise operators, while working constructively with incumbent and activation partners.
Platforms + Measurement Products
Preferred: Google Analytics; Google Ads/paid search; Meta; Switch Growth or similar conversion feedback; MMM; and TV attribution. Candidates should connect these signals to leads, appointments, acquisition cost, and sales by market.
Qualifications
Deep local broadcast and video planning experience , paired with strong working knowledge of paid search and paid social.
Experience with multi-location, franchise, dealer, or branch-based businesses where media must deliver market-level outcomes.
Experience with high-consideration, appointment-driven or offline sales journeys; home improvement or home services is valuable but not required.
A track record of inheriting a live plan, testing changes in stages, and improving the strategy without putting near-term revenue at risk.
Comfort personally conducting the analysis, building the recommendation, and guiding both analytically sophisticated marketers and commercially focused operators.
Key Characteristics
Pedigree: Senior local broadcast and video media strategy background, ideally agency side, with experience inheriting and improving live media plans for multi-location businesses.
Passion: Energized by digging into a live, complex plan and turning ambiguity into a clear, defensible strategy.
Requirements
- ·Deep local broadcast and video planning experience , paired with strong working knowledge of paid search and paid social.
- ·Experience with multi-location, franchise, dealer, or branch-based businesses where media must deliver market-level outcomes.
- ·Experience with high-consideration, appointment-driven or offline sales journeys; home improvement or home services is valuable but not required.
- ·A track record of inheriting a live plan, testing changes in stages, and improving the strategy without putting near-term revenue at risk.
- ·Comfort personally conducting the analysis, building the recommendation, and guiding both analytically sophisticated marketers and commercially focused operators.
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, work from home, matches where you plan to live and work.
- 2Tailor your CV to the role at We Are Rosie, mentioning your remote working experience and working hours (US East).
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 1d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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