Account Director - MRI-Simmons Brand Sales

R26_0023190 (Remote role within US open to candidates currently residing in US)

 

Who We Are:

MRI‑Simmons, a joint venture majority‑owned by NIQ (NYSE: NIQ), is the leading provider of insights on the American consumer. A leader in consumer insights for over 60 years, MRI‑Simmons possesses one of the few data sets widely used across the media ecosystem for consumer profiling, media planning, audience research, and insight‑driven audience development. Powered by address‑based probabilistic sampling, MRI‑Simmons measures real people, chosen at random, to represent the U.S. population in all its diversity—resulting in the most accurate view of the American consumer.

What We Do:

MRI-Simmons measures consumer preferences, attitudes, and behaviors. We do this by collecting data through surveys and passively measure data in a way that is representative of the general population, applying data science and making sense of consumer data through enterprise-grade software.  Marketers and media companies then use MRI-Simmons data and technology to develop marketing strategies, consumer segmentation schemes and media activation approaches. The MRI-Simmons Cataylst Product is a consumer intelligence and discovery platform that provides marketers with faster access to actionable consumer insights.  Clients can also leverage MRI-Simmons data for enrichment, activation and measurement use cases.

 

About this job

MRI-Simmons is seeking a highly motivated Account Director, Brand Sales to drive both new business acquisition and organic revenue growth within existing accounts. 

This is a true hunter-farmer role. The successful candidate will be responsible for identifying, developing, and closing net-new opportunities while also expanding strategic relationships with existing enterprise clients. The Account Director will serve as a consultative partner to marketers, consumer insights teams, media organizations, analytics leaders, CRM teams, audience strategy groups, and retail media stakeholders. 

Success in this role requires the ability to uncover business challenges and align the full MRI-Simmons portfolio, including syndicated insights, bespoke research, data enrichment, audience activation, advanced analytics, and strategic solutions, to client objectives. 

We are looking for an ambitious sales professional who thrives in complex consultative sales environments, enjoys opening new doors, and can build long-term partnerships that drive recurring growth. 

Responsibilities 

Develop and execute strategic territory and account plans designed to drive both net-new business and expansion revenue. 

Prospect and engage senior decision-makers across brand marketing, consumer insights, analytics, audience development, media, CRM, customer data, and retail media organizations. 

Own the full sales cycle from prospecting through contract execution and renewal. 

Expand relationships within existing accounts by identifying new departments, use cases, and stakeholders that can benefit from MRI-Simmons solutions. 

Consult with clients to understand current consumer intelligence, audience targeting, measurement, and activation approaches and identify opportunities where MRI-Simmons can create value. 

Generate revenue through the sale of:  

MRI-Simmons syndicated consumer insights solutions 

Custom and bespoke research engagements 

First-party data enrichment solutions 

Audience development and segmentation services 

Audience activation solutions