Red Sky

Chief Marketing Officer - new startup (healthcare)

Work from home

Remote role where the employee must remain based in a particular country.

Poland only

From the employer's advert: Location: Remote / Poland / EU Stage: Early-stage / company building Product: Online clinic for cardio-metabolic health

Employer listed it 3 weeks ago · Added 10 days ago

Been open since 3 weeks ago, still being checked, but it has been live a while.

Salary

Not stated

Location

Poland only

Timezone

Not stated

Contract

Full-time

Experience

Lead

What the advert says

Quoted word for word from the employer's advert. Where it says nothing, we say so.

Working hours: Not mentioned in the advert
Where you can work from: Experience with B2C, B2B2C or hybrid healthcare models,
Contract: Not mentioned in the advert
Experience asked for: Not mentioned in the advert
Pay: Compensation: from PLN 17 000 net B2B + VAT ,

Remote flexibility

Work from home

This is a remote role, but the employee must be based in Poland. It is work from home rather than work from anywhere.

What the employer says

Source listing states candidate location: "Remote job, Warszawa, Poland, Remote"

What Nomaders makes of it

Residency required in Poland
Payroll and tax are likely handled in that country only

The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.

Before you apply

Experience: employer states

Written as a requirement

“At least 8+ years in marketing, including 3+ years in a senior leadership role (Head of Marketing, VP, CMO or equivalent) with a track record of building and scaling growth in a startup,”

Questions worth asking: Nomaders interpretation

The advert does not say whether this is employment or a contractor arrangement. Ask, as it affects tax and benefits.

Produced automatically from this advert's text; not reviewed by a person. The employer's own page is the final word.

About the role

Location: Remote / Poland / EU Stage: Early-stage / company building Product: Online clinic for cardio-metabolic health

About us

We are building a new online health clinic focused on cardio-metabolic health, one of the most important and underserved areas in modern medicine. We treat patients with diabetes, obesity, hypertension, cardiovascular disease, insulin resistance and related conditions, covering prevention, diagnostics, lifestyle change, long-term care and patient engagement.

Our approach is holistic: one source of knowledge about each patient's health, with doctors of different specializations treating the patient in a coordinated way.

We are starting from zero and looking for a CMO to design and drive our growth engine from day one. This is not a role for someone who only manages agencies or coordinates campaigns. We are looking for a builder, growth leader and hands-on marketer who knows how to turn insights, data, medical credibility and strong positioning into measurable traction.

You will join at an early stage and help shape how the company enters the market, builds trust, educates patients, and grows across digital channels. The ideal person combines strategic thinking with hands-on execution, understands performance marketing and brand building, and is ready to operate in a highly regulated, high-impact healthcare environment.

What you’ll do

As CMO, you'll shape the company's vision, growth engine, and market presence from day one. You'll combine strategic leadership with hands-on execution, turning data, creativity and experimentation into measurable business results.

Your responsibilities will include:

Co-creating the company, product and go-to-market strategy together with the founding team and medical leadership

Defining the brand positioning, communication strategy and market narrative for an online, coordinated, multi-specialty cardio-metabolic clinic

Designing and executing a full-funnel marketing strategy covering awareness, acquisition, conversion (first consultation), retention and patient engagement

Building and optimizing acquisition funnels across Google, Meta, e-mail, remarketing and other relevant digital channels

Developing marketing automation processes that support patient education, onboarding, activation, reactivation and long-term engagement

Creating a data-driven growth model based on key metrics such as CAC, LTV, ROI, conversion rate, retention, churn and activation

Building a multi-channel content and communication ecosystem across video, social media, expert content, blog, e-mail, paid ads and landing pages

Translating complex cardio-metabolic topics into clear, trustworthy and engaging communication for patients and business partners

Developing educational campaigns around prevention, diagnostics, lifestyle change, obesity, diabetes, hypertension, insulin resistance, cardiovascular risk and metabolic health

Building credibility through expert-led content, medical authorities, partnerships and PR activities

Designing and testing messaging, landing pages, funnels and campaigns through structured experimentation and A/B testing

Working closely with medical, product, sales and operations teams to align marketing with the patient experience and patient needs

Recruiting and leading a high-performing marketing team across performance, content, creative, analytics and partnerships

Managing external partners, agencies, creators, experts and media relationships when needed

Ensuring that all marketing activities comply with healthcare advertising, data protection and medical communication standards in Poland and the EU.

Requirements

The employer hasn't listed requirements separately, they're described in the role summary above and on the original listing.

Benefits

No benefits package published with this listing. Ask about it at first interview.

How to apply

1Check the flexibility label above, work from home, matches where you plan to live and work.
2Tailor your CV to the role at Red Sky, mentioning your remote working experience.
3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.

Found 11d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.

Listing sourced from Company boards.

Pay not stated · You'll be taken to the employer's careers page.