Red Sky
Growth Marketing Manager
Remote role where the employee must remain based in a particular country.
Poland only
Employer listed it 6 weeks ago · Added yesterday
Been open since 6 weeks ago, still being checked, but it has been live a while.
Salary
Not stated
Location
Poland only
Work style
Async
Contract
Full-time
Experience
Mid
Category
Marketing
This employer didn't state pay. Jobs like this usually pay around $95k–$165k a year, a typical range taken from 256 mid-level marketing roles on Nomaders that do state pay. It's a guide, not an offer.
Remote flexibility
Work from home
This is a remote role, but the employee must be based in Poland. It is work from home rather than work from anywhere.
What the employer says
- Source listing states candidate location: "Remote job, Warszawa, Poland, Remote"
What Nomaders makes of it
- Residency required in Poland
- Payroll and tax are likely handled in that country only
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
SafeMe is a personal safety app designed to support users through everyday situations - from walking home late at night to moments of sudden uncertainty. Following proven traction in Poland, we are now expanding and launching into the UK market.
Let’s be clear: this is not an advisory or consultancy role. We are looking for a high-performing owner to step into our core structure, take absolute ownership of our UK Go-To-Market strategy, and execute it from day zero. You will steer the entire ship—from raw market discovery and sharp brand positioning to launching live campaigns and ruthlessly iterating on what moves the needle.
Reporting directly to the Board, you will lead and collaborate with an agile, 10-person powerhouse of content creators, safety experts, and engineers. This is a role for someone ready to fully immerse themselves in the pulse of our product and company.
Red Sky is conducting this recruitment process on behalf of SafeMe.
Your responsibilities
Product & Market Audit: Run a deep-dive analysis of SafeMe, our historical marketing data, and early traction signals from the UK.
Rapid UK Discovery: Decode the UK market. Define target segments, user vocabulary, barriers, and core motivations—focusing heavily on women aged 18–35 and urban parents.
Positioning & Narrative: Architect the UK value proposition. Define a tone of voice, craft key messaging, and build compelling narratives around everyday safety.
The 3–6 Month Growth Playbook: Design an aggressive channel strategy (Meta, TikTok, Google), map out the exact role of each platform, and build a relentless creative testing roadmap.
Full-Funnel, Hands-On Execution: Script, brief, and oversee creative production, while staying close to the metal by personally launching, managing, and scaling performance campaigns.
Continuous A/B Experimentation: Run non-stop tests on copy, hooks, angles, and audiences, translating fast data into instant growth recommendations.
Board & Investor Reporting: Keep stakeholders aligned by owning the ultimate growth metrics: CAC, CTR, CPC, trial-to-paid conversions, and cohort retention.
Who You Are
A Seasoned B2C Marketer: 5–7+ years of battle-tested experience in consumer marketing, with digital deeply embedded in your DNA.
App & Subscription Native: You’ve successfully scaled digital products, mobile apps, or subscription-based mobile services.
Market Launcher: You have a proven track record of successfully introducing or repositioning a brand in an entirely new market.
Creative & Copywriting Edge: You have a natural flair for storytelling and exceptional copywriting skills, allowing you to easily pivot from metrics to scripting high-converting ad copy, hooks, and video concepts for our creators.
Performance Heavyweight: Deep, hands-on mastery of Meta, TikTok, and Google Ads. You live and breathe CAC, ROAS, and retention curves.
Insight Hunter: You know how to look past surface-level data to uncover profound consumer insights and build hyper-accurate personas.
Master of Sensitive Verticals: You know how to build a trusted Tone of Voice in high-stakes, emotional, or challenging categories (e.g., safety, health, fintech, or products tackling anxiety and risk).
Language Proficiency: Native or bilingual proficiency in Polish (for seamless internal collaboration with our Warsaw-based team) and professional fluency in English (minimum C1) to confidently drive our UK expansion, write copy, and lead international communication.
The UK Edge (Major Plus): You instinctively understand the UK consumer, their cultural codes, humor, British English nuances, and media consumption habits.
Bonus Points: Experience working with female-focused brands in safety, well-being, FemTech, or lifestyle.
Your DNA / Working Style
Requirements
The employer hasn't listed requirements separately, they're described in the role summary above and on the original listing.
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, work from home, matches where you plan to live and work.
- 2Tailor your CV to the role at Red Sky, mentioning your remote working experience and working hours (Async).
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 2d ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
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Free to apply, no account needed.
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