Brand Marketing Manager (Setapp)

Jira ticket

We are looking for a Brand Marketing Manager who will develop and execute Setapp’s brand strategy, run multi-channel campaigns, and lead a small team.

Two audiences matter here. First, our customers — macOS/iOS users looking for great apps. Second, our partners — the developers who bring their apps to Setapp. You'll build the brand for both, including activating developer communities. You'll also help keep branding consistent across the wider MacPaw ecosystem. Setapp is MacPaw’s software marketplace for Mac and iOS users. It provides access to 360+ quality apps and AI models across dozens of categories. It is also a distribution platform that allows developers to monetize their apps.

Please include a portfolio of brand or marketing projects with your CV, describing your role, responsibilities, and impact in each of them. A portfolio is required for your application to move forward to the next stage.

In this role, you will:

Own Setapp's brand strategy end-to-end — define target audiences, track trends and competitors, and grow brand awareness, perception and reputation

Turn brand goals into multi-channel campaigns (PR, influencers, SMM, events) and manage their performance

Build bottom-up forecasts and budgets, and own spend against brand goals

Set up reporting that shows campaign impact, and adapt strategy based on it

Deliver ongoing analytics to the teams that need it

Lead internal specialists and external agencies/freelancers — prioritise, assign and sign off on their work

Run customer-behavior research to surface insights that sharpen the brand strategy

Skills you’ll need to bring:

Goal setting and strategic planning: proven ability to translate high-level business and marketing goals into actionable brand strategies with measurable goals

Multi-channel campaign management: experience in designing, launching, and evaluating complex campaigns that use the powers PR, social media, influencers, and events simultaneously. Cross-functional collaboration experience is a must

Budget management. Experience in developing bottom-up forecasts, managing strict budgets, and assessing spend efficiency on a monthly and quarterly basis

Data-driven decision making: high proficiency in brand analytics, understanding both behavioral and perceptual metrics. The ability not just to analyze data but to derive insights to guide brand strategies

Team management: proven experience in managing and motivating teams of diverse professionals, setting clear objectives, conducting performance reviews, and fostering professional growth

Partner relations improvement: experience in building and maintaining professional communities (for example, developers), with a proven track record of community activation management

Solid understanding of evidence-based marketing and brand growth strategies, familiarity with CEP, JTBD, and mental and physical availability approaches

As a plus:

Strong negotiation skills for handling contracts with freelancers and agencies, ensuring quality delivery and cost control. Agency experience is a plus

Cases of vendor acquisition for the marketplace, with both long and short-term effects

Experience handling creative brand activations (events, short-term campaigns, PR activations) in the English-speaking markets