MacPaw
Acquisition Marketing Manager (Setapp)
Remote role where the employee must remain based in a particular country.
Ukraine only
Employer listed it 4 months ago · Found 5h ago
Been open since 4 months ago. Long-running listings are sometimes left up after the role is filled.
Salary
Not stated
Location
Ukraine only
Timezone
Not stated
Contract
Full-time
Experience
Mid
Category
Marketing
This employer didn't state pay. Jobs like this usually pay around $95k–$165k a year, a typical range taken from 265 mid-level marketing roles on Nomaders that do state pay. It's a guide, not an offer.
Remote flexibility
Work from home
This is a remote role, but the employee must be based in Ukraine. It is work from home rather than work from anywhere.
What the employer says
- Source listing states candidate location: "Remote job, Kyiv, Ukraine, Remote"
What Nomaders makes of it
- Residency required in Ukraine
- Payroll and tax are likely handled in that country only
The quotes above are the employer's own words; the reading is ours. Always check the original listing and employment terms before working from another country.
About the role
Jira ticket
We’re looking for a User Acquisition Lead to spearhead performance marketing for Setapp—MacPaw’s curated platform that provides access to a premium ecosystem of vetted tools for macOS, iOS, and the web.
Setapp is currently evolving from its subscription model into a comprehensive software marketplace, expanding how users discover and license individual apps. To guide this transformation, we use a marketing-first validation approach : running fast paid traffic experiments and checking unit economics firsthand.
In this role, you will take full ownership of our global paid acquisition strategy, optimize media budgets, and lead a dedicated team of performance and creative specialists.
Your primary focus areas will include:
Driving rapid validation testing via targeted traffic to uncover new product economics.
Generating and testing high-converting hypotheses for digital funnels and landing pages.
Designing global media plans and selecting the optimal paid channel mix.
Optimizing the conversion funnel using high-impact mechanics
In this role, you will:
Conduct audits and optimize the user acquisition funnel, prioritizing high-impact improvements.
Evaluate existing marketing reporting systems and implement enhancements to ensure real-time, actionable insights on key growth metrics.
Generate ideas, launch and test hypotheses, analyze results, and define next steps to improve performance.
Monitor and analyze campaign performance using key metrics (CPA, CAC, ROMI, CTR, CR, etc.).
Collaborate with cross-functional teams, including a product manager, copywriter, marketing designers, and analysts, to deliver high-performing ad creatives and landing pages.
Provide regular performance reports, identify trends, and share optimization insights.
Scale existing acquisition channels and look for expansion opportunities.
Lead, mentor, and structure a high-performing growth marketing team.
Skills you’ll need to bring:
5+ years of experience in user acquisition/performance marketing, with a strong focus on B2C SaaS or E-commerce Marketplaces in Tier-1 markets.
Successful track record of launching and managing Google and Meta Ads campaigns in a metrics-driven environment.
Proven track record of effectively managing big marketing budgets.
Experience in managing teams with 3+ people.
Proven track record of effectively optimizing performance metrics (CPA, CAC, ROMI, etc.) to meet business objectives.
Requirements
- ·5+ years of experience in user acquisition/performance marketing, with a strong focus on B2C SaaS or E-commerce Marketplaces in Tier-1 markets.
- ·Successful track record of launching and managing Google and Meta Ads campaigns in a metrics-driven environment.
- ·Proven track record of effectively managing big marketing budgets.
- ·Experience in managing teams with 3+ people.
- ·Proven track record of effectively optimizing performance metrics (CPA, CAC, ROMI, etc.) to meet business objectives.
Benefits
No benefits package published with this listing. Ask about it at first interview.
How to apply
- 1Check the flexibility label above, work from home, matches where you plan to live and work.
- 2Tailor your CV to the role at MacPaw, mentioning your remote working experience.
- 3Apply directly on the employer's careers page using the button below. Nomaders never handles your application.
Found 6h ago. Last checked today. Always confirm the details on the original posting, salary and location can change after publication.
Listing sourced from Company boards.
Similar roles
Other open marketing roles with comparable remote rules.
Free to apply, no account needed.
Typically $95k to $165k per year · You'll be taken to the employer's careers page.